Unusual Group and Finn Elliott have co-founded and launched Heading, an AI search platform built for agencies. The platform helps agencies track and improve how brands appear in AI-generated answers. It is now publicly available at useheading.com.
Availability and pricing
Heading offers a seven-day free trial. Brand plans start at US$80 per month on annual billing. A dedicated agency tier includes 10 client properties and white-label reporting.
Early traction
Before launch, the team interviewed 50 agencies and brought 15 into a closed beta. Heading was the only UK business selected for Stan's Launchpad TV series in the U.S. It finished as runner-up and grew to US$10,000 in monthly recurring revenue during the 14-day competition.
What agencies get
The platform tracks brand visibility, rankings, and sentiment across major AI models. It benchmarks results against competitors and turns data into recommendations. An agentic delivery layer handles much of the optimization work for clients.
Heading plans to add prospecting tools such as AI search audits, reports, and sales decks. It also plans to launch embeddable audits for lead capture on agency websites. A marketplace will match brands with specialist agencies for AI search growth.