Delhi NCR-based Showroom B2B has secured $17 million in a Series A round comprising a mix of equity and debt, led by Cactus Partners with participation from Zephyr Peacock, Jungle Ventures, Accion Venture Lab, NBD Ventures, Lighthouse Canton, and Alteria Capital, as the company accelerates efforts to scale its tech-enabled apparel manufacturing and B2B supply chain platform across India.
Scaling Integrated Manufacturing and Sourcing
Showroom B2B operates at the intersection of merchandising, manufacturing, and technology, offering a fully integrated design-to-delivery sourcing model. The platform serves organized apparel retailers, brands, and buying houses seeking structured, predictable execution at scale. By combining production capabilities with digital systems, the company aims to reduce inefficiencies that have historically challenged India’s apparel supply chain.
The newly raised capital will be used to expand manufacturing capacity and deepen partnerships with large enterprises as well as small and mid-sized retailers. The company plans to invest further in systems, operational talent, and factory infrastructure to improve turnaround time and reliability. This expansion is intended to support increasingly complex sourcing requirements from both value retail and emerging direct-to-consumer brands.
Abhishek Dua, Co-Founder of Showroom B2B, stated that the funding will help strengthen transparency and resilience across the apparel supply chain. He emphasized that execution remains central to the company’s strategy, particularly in aligning design accuracy, cost efficiency, quality standards, and delivery timelines. According to Dua, continued investment in people and manufacturing depth will enable greater operational consistency for customers.
Enabling Structured Supply Chains for Retail Growth
Shubham Gupta, Co-Founder of the company, highlighted the growing demand for scalable and dependable sourcing frameworks in India’s retail market. He noted that as customer requirements become more scale-driven and sophisticated, reliable production capacity and transparent processes become essential. The new capital, he added, positions Showroom B2B to support long-term sourcing partnerships while integrating smaller manufacturers into organized supply networks.
Investors backing the round underscored the structural opportunity within India’s value retail and aspirational consumer segments. Amit Sharma, General Partner at Cactus Partners, commented that Showroom B2B is addressing a critical gap for value retailers by combining technology with predictable and high-quality manufacturing. He also pointed to the company’s ability to serve both traditional retail players and growing D2C brands as a differentiator.
The participation of both equity and venture debt investors reflects confidence in the company’s hybrid growth model. With backers spanning venture capital, private equity, fintech-focused funds, and venture debt providers, the funding round brings both capital and strategic alignment. This support is expected to help Showroom B2B navigate expansion while maintaining operational discipline.
Building a Technology-First Apparel Platform
Showroom B2B provides a full-stack solution covering design, manufacturing, and logistics across categories such as denim, knits, wovens, and kidswear. The company operates its own production units alongside a network of audited partner factories to ensure quality control and scalability. This blended model allows it to address procurement bottlenecks while delivering consistency across large production volumes.
With India seeking to strengthen its textile and garment manufacturing capabilities, integrated supply chain platforms are becoming increasingly relevant. Showroom B2B aims to position itself as a structured intermediary between retailers and manufacturing partners, supported by data-driven systems and standardized execution processes. The company’s focus remains on improving efficiency, predictability, and speed within the broader apparel ecosystem.
The $17 million Series A round marks a significant milestone in Showroom B2B’s growth trajectory. By expanding manufacturing capacity and reinforcing its technology backbone, the company is preparing to meet rising demand from organized retail and brand-led sourcing programs. As India’s apparel market continues to evolve, platforms that combine production scale with operational transparency are likely to play a defining role in shaping the sector’s next phase of expansion.