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MARKET & CUSTOMER RESEARCH

Market and customer research you can actually act on

Decision-grade insights on who to target, what they care about, and how to win, so you stop guessing and start executing with confidence.

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What this is

Most teams either have opinions with no evidence, or data with no clear decision. This service turns noise into a point of view. We help you get clarity on:

  • The market segments that matter now, and the ones that don't
  • The customer profile most likely to buy, and why
  • How buyers compare options, and what actually drives decisions
  • The positioning angles that feel credible to customers and investors

What you get

  • Market segmentation and opportunity map (players, substitutes, dynamics)
  • TAM logic with defendable assumptions (no inflated numbers)
  • ICP definition (buyer roles, firmographics, jobs-to-be-done)
  • Customer insights (needs, triggers, objections, decision criteria)
  • Competitive context that reflects real buyer choices
  • Positioning and messaging themes (what to lead with)
  • Recommendations and priorities (what to do now vs later)
  • Slide-ready summary plus supporting tables

Use cases

  • Pre-seed and seed founders validating a wedge before raising

  • Teams repositioning after weak conversion or unclear messaging

  • New market entry or segment expansion decisions

  • GTM planning when pipeline is inconsistent

  • Building an investor-grade market section for a deck

  • Aligning product priorities to the highest-value customer needs

Our process

1

Intake

You share your product, target markets, current positioning, and what decisions you need to make.

2

Research sprint

We combine market mapping, competitor signals, and customer evidence (your data and optional interviews).

3

Synthesis

We turn findings into clear segmentation, ICP, decision drivers, and implications.

4

Recommendations

You get an action plan: positioning, targeting, proof points, and next steps.

5

Walkthrough

We present the work, pressure-test conclusions, and align on what to execute.

Package

Recommended

Market and Customer Research Pack

Know who to target, what to say, and how to win

Comprehensive research that turns market noise into actionable clarity.

Includes

  • Market map and segmentation
  • TAM logic with assumptions
  • ICP definition and buyer roles
  • Customer needs, triggers, objections, and decision criteria
  • Competitor context (direct, indirect, substitutes)
  • Positioning and messaging themes
  • Practical recommendations and priorities
  • Slide-ready summary + supporting tables
Turnaround2 to 4 weeks
Revisions1 round
DeliverablesPDF report + editable slide summary + supporting tables
Start Market and Customer Research

FAQs

Yes, if you want. We can run interviews, or use your existing call notes and data.
Yes. We can tighten the scope, and we'll be explicit about what depth you're not getting.
Yes. Outputs are built to drop into slides, not sit in a doc.

Want clarity you can actually execute on?

Share your context and we'll propose the right scope, timeline, and outputs.

Start Market and Customer Research