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COMPETITIVE INTELLIGENCE

Competitive intelligence that helps you win deals

We map the real alternatives buyers choose, then translate competitor moves into positioning, messaging, and strategy you can use immediately.

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What this is

Most “competitive research” is just a feature checklist. Buyers don’t choose features, they choose outcomes, trust, and risk reduction. This service shows:

  • Who your real competitors are (including substitutes)
  • How they’re positioned and what they lead with
  • What they charge and how they package value
  • Where they’re strong, where they’re weak, and where you can outflank them

What you get

  • Competitive landscape map (direct, adjacent, substitutes)
  • Benchmark grid (positioning, messaging, proof points, features)
  • Pricing and packaging benchmarks
  • Differentiation strategy (wedge options and narrative angles)
  • Sales-friendly comparisons and key talking points
  • Clear recommendations on what to copy, avoid, and out-position

Use cases

  • Pre-sales and active deals

  • Positioning and messaging resets

  • New market entry

  • Fundraising and investor diligence

  • Product and roadmap planning

Our process

1

Intake

You share your product, target customer, and who you think you compete with today.

2

Landscape build

We map direct competitors, adjacent players, and substitutes.

3

Deep benchmarking

We analyze positioning, product, pricing strategy, packaging, and proof points.

4

Implications

We translate insights into what it means for your strategy and GTM.

5

Delivery and walkthrough

You get a pack that’s easy to reuse internally and externally.

Package

Recommended

Competitive Intelligence Pack

Know the landscape, then beat it

Comprehensive competitive analysis that equips your team to win.

Includes

  • Competitive map (direct, adjacent, substitutes)
  • Benchmarking grid (positioning, messaging, proof, key product angles)
  • Pricing and packaging benchmarks
  • Differentiation recommendations and wedge options
  • Slide-ready summary + supporting tables
Turnaround2 to 4 weeks
Revisions1 round
DeliverablesPDF report + editable slide summary + benchmarking tables
Start Competitive Intelligence

FAQs

Yes. We use public signals, premium databases, and comparable benchmarks, and we clearly label what’s inferred.
Yes, as an add-on if you want sales-ready one-pagers per competitor.
Yes. The goal is not “information,” it’s a clearer narrative and better choices.

Want to stop sounding like everyone else in your category?

Send your product and competitor list, and we’ll scope the intel pack.

Start Competitive Intelligence