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PRICING STRATEGY

Pricing Strategy that customers accept and investors respect

We benchmark your category, define packaging logic, and recommend pricing you can defend without killing conversion.

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What this is

Pricing strategy is positioning. If it’s unclear, inconsistent, or misaligned with value, you pay for it in conversion and long sales cycles. This service helps you:

  • Choose the right pricing model for your category
  • Package value in a way customers understand
  • Set price points with clear logic and trade-offs
  • Create guardrails for discounting and upgrades

What you get

  • Pricing model benchmarks and category patterns
  • Competitive pricing and packaging grid
  • Packaging recommendation (tiers, limits, add-ons, enterprise)
  • Price point recommendations with rationale
  • Upgrade path and discounting guardrails
  • Rollout plan and testing approach

Use cases

  • Pre-launch pricing decisions

  • Moving from free to paid or SMB to enterprise

  • Low conversion caused by confusing packaging

  • New product line or market expansion

  • Pricing section refinement for fundraising

Our process

1

Intake

We align on product, ICP, GTM motion, and current traction.

2

Benchmarking

We map competitor pricing models, tiers, and packaging patterns.

3

Recommendation build

We propose packaging logic and price points with trade-offs.

4

Testing plan

We outline how to test without breaking trust or revenue.

5

Working session

We refine based on your constraints and market realities.

Package

Recommended

Pricing Research and Advisory Pack

Pricing and packaging you can defend

Includes

  • Pricing model and category benchmark
  • Competitive pricing and packaging grid
  • Packaging recommendation (tiers, limits, add-ons)
  • Price point recommendations and rationale
  • Discounting guardrails and upgrade path
  • Rollout and testing plan
  • Slide-ready summary + supporting tables
Turnaround2 to 4 weeks
Revisions1 round
DeliverablesPricing pack + editable slide summary + benchmarking tables
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FAQs

Yes. We use public signals, premium databases, and comparable benchmarks, and we clearly label what’s inferred.
No one can. We give you a defendable recommendation plus a smart testing plan.
Yes. We’ll make sure the pricing story and unit economics narrative match.

Want a pricing strategy that feels simple, fair, and profitable?

Share your product, ICP, and current pricing, and we’ll scope the work.

Start Pricing Strategy Advisory