Shahbandr has entered into a strategic partnership with Tabby to introduce buy now, pay later solutions to more than 20,000 online stores across Saudi Arabia and Egypt, aiming to enhance customer purchasing flexibility and drive higher online sales conversion for merchants operating on its platform.
Expanding BNPL Access for Online Merchants
Through the integration, businesses using Shahbandr will be able to offer Tabby’s interest-free installment options directly at checkout, allowing customers to split payments over time without additional cost. The move is designed to strengthen merchants’ payment capabilities while improving the overall shopping experience. By embedding flexible finance into its infrastructure, Shahbandr is positioning itself as a more comprehensive commerce enablement platform.
Shady Abdelshaheed, Co-Founder and CEO of Shahbandr, described the agreement as a meaningful step forward for merchants within the company’s ecosystem. He noted that Tabby is widely recognized among consumers in Saudi Arabia, making the integration strategically valuable for store owners seeking stronger sales performance. According to Abdelshaheed, the collaboration aligns with Shahbandr’s broader ambition to build a more connected and intelligent e-commerce environment.
Leveraging Tabby’s Consumer Reach
From Tabby’s perspective, the partnership expands access to a large network of digital retailers in one of its core markets. Abdulaziz Saja, General Manager of Tabby Saudi Arabia, stated that extending flexible payments to thousands of additional online businesses enables merchants to tap into a highly engaged user base. With nearly two in three adults in Saudi Arabia registered on Tabby, the company sees the integration as a pathway to sustainable growth and improved customer retention for participating stores.
Tabby, headquartered in Riyadh, operates across Saudi Arabia, the UAE, and Kuwait and partners with more than 40,000 global and regional brands. Its network includes major international retailers alongside small and medium-sized businesses that use its installment technology both online and in physical stores. By forming ecosystem-level partnerships such as this one, Tabby continues to expand its footprint while strengthening its position within the region’s fast-growing fintech and digital commerce landscape.
Strengthening Shahbandr’s Digital Ecosystem
Shahbandr provides entrepreneurs and retailers with tools to launch and manage online stores without requiring advanced technical knowledge. Its platform includes integrated payment gateways, shipping and logistics connections, data analytics tools, and productivity features designed to streamline operations. The company also supports traditional brick-and-mortar retailers in transitioning to digital commerce through simplified onboarding processes.
In recent months, Shahbandr has expanded its offering beyond core store management. The company introduced Video Commerce capabilities to help merchants engage customers through interactive content, along with Shahbandr AI, a generative artificial intelligence tool that assists with marketing copy and product descriptions. These additions reflect a strategy centered on embedding advanced technology into everyday retail workflows to increase efficiency and sales performance.
The collaboration forms part of Shahbandr’s broader plan to build a more integrated digital commerce ecosystem across the region. With operations already established in Saudi Arabia and Egypt and ambitions for further expansion, the company is leveraging strategic alliances to accelerate growth. As consumer demand for flexible payments rises, partnerships between commerce platforms and fintech providers are expected to play an increasingly central role in shaping the future of online retail in MENA.