Novum Studio, the company known for its popular Gen Z social app Frog, has secured a new round of funding to fuel its expansion into the enterprise software market. The company is launching Ahoy Project, an AI-native communication platform designed to transform workplace collaboration. This strategic move leverages the company's experience in managing large-scale social networks to address complex enterprise challenges.
A Strategic Pivot to Enterprise AI
The new funding will directly support the launch and international rollout of Ahoy Project, with internal testing slated to begin in July 2026. This initiative marks a significant pivot for Novum Studio, moving from a consumer-focused model to providing sophisticated enterprise solutions. The company aims to redefine how organizations integrate artificial intelligence into their core operations and communication structures.
Unlike traditional software-as-a-service products, Ahoy Project will be delivered as a comprehensive, tailored solution for businesses undergoing AI-native transformation. Novum Studio will provide the underlying infrastructure and work with clients to design and implement a bespoke operating model. This approach positions the communication platform as the foundational layer for broader organizational change and intelligence.
Leveraging Consumer Social Expertise
Novum Studio's confidence in this venture stems from its success with Frog, a social app that has attracted over 20 million users in the U.S. and Europe. The platform gained popularity among younger audiences for its focus on spontaneous, real-time sharing and authentic interaction. This experience has provided the company with deep insights into managing high-frequency digital communication at a massive scale.
The company plans to apply the lessons learned from operating large-scale social "spaces" to the corporate environment. Managing millions of real-time conversations, group formations, and coordination efforts on Frog has informed its approach to enterprise collaboration. Novum Studio believes this background gives it a unique advantage in building systems that understand natural human interaction.
Addressing Modern Workplace Challenges
Ahoy Project is designed to solve the growing problem of knowledge fragmentation in modern organizations. Critical information and decisions are often scattered across disconnected chat applications, meetings, and various digital tools. The platform addresses this by creating a unified, conversation-driven collaboration layer that captures essential context from daily interactions.
The system's core capabilities include organizing knowledge based on conversations and providing AI-assisted collaboration and workflow support directly within team communications. By capturing context where work is discussed, it builds a searchable enterprise knowledge base. This integration aims to streamline operations and make institutional knowledge more accessible and actionable for all employees.
Vision and Leadership
The company is led by founder Anna Danyi, a London School of Economics graduate with a background in consulting and technology. Before establishing Novum Studio, she successfully built and exited multiple consumer applications. In 2025, her influence was recognized when Forbes China named her among the Top 100 global Chinese figures in AI digital products.
Danyi stated that the company's years of experience have provided a deep understanding of online communication dynamics. "In the AI era, communication itself is becoming intelligent," she explained. "We believe the next generation of platforms will not only connect people—they will understand workflows, collaboration and organizational behavior."
Novum Studio's expansion with Ahoy Project reflects a significant industry trend away from simple content-sharing platforms toward more intelligent, integrated systems. By leveraging its consumer tech success, the company is poised to offer a unique solution for enterprises seeking a foundational AI transformation. The upcoming launch will be a key test of whether insights from social networking can successfully reshape the future of work.