Willow Innovations acquired Swehl and Momtech. The company also launched Willow World, a hub for breastfeeding education and community. The moves expand Willow beyond wearable breast pumps into a broader maternal health platform.
Acquisition details
The Swehl deal brings community-first breastfeeding programming. The Momtech deal adds mõmi's patented feeding technology. Willow also partnered with Australian maternal health company Lactamo for the US market.
Company background
Willow was founded in 2014 and pioneered the wearable breast pump. The company acquired UK-based women's health company Elvie in 2025. Carolin Archibald now leads Willow as CEO.
What Willow World offers
Swehl's programming will anchor Willow World. The hub includes Hot Moms Walks and a library of more than 80 breastfeeding education videos. Its Mom Coach program connects parents with credentialed lactation experts.
Willow plans to expand products, services, and support across its postpartum platform. The company will keep building beyond a single product or moment. More information is available on the company website at onewillow.com.