Asper.ai acquired key talent and assets from Pricing One, a Geneva-based revenue growth management consultancy. Asper.ai, a Fractal company, provides an agentic revenue growth management platform for consumer goods. The platform supports pricing, promotion, and trade investment decisions covering more than $60 billion in revenue.
Deal details
The acquisition combines Asper's agentic AI capabilities with Pricing One's RGM expertise. Pricing One's analytics engine and library of more than 650 execution plans will be codified into Asper's agentic layer. Asper says the combination can help CPG companies unlock potential for 6% to 8% incremental top- and bottom-line growth.
Company footprint
Asper works with more than 20 consumer goods companies across five geographies. It has built technology and ecosystem partnerships with Microsoft, SAP, and Databricks. Pricing One brings two decades of practitioner experience across more than 30 markets.
What customers get
Customers receive one partner from strategy to execution. The combined offering includes practitioner-led engagements and the RGM Academy. It also provides local market knowledge across Europe, the Middle East, and Asia.
Pricing One's team across Geneva, Dubai, and Singapore joins with immediate effect. It will operate as Asper's global practitioner delivery and enablement arm. The acquisition expands Asper's presence in Europe and deepens its GDPR-aligned local delivery.