Riyadh, Saudi Arabia – Yamm, a Saudi-based platform that automates returns, refunds, and exchanges for e-commerce merchants, has closed a seed funding round co-led by Vision Ventures and Arzan Venture Capital, with additional participation from 2Pi Ventures, Plus VC, F6 Ventures, and a group of strategic angel investors. The round follows Yamm’s pre-seed raise in October 2024 and marks a major step in scaling its operations across the MENA region. The company aims to transform the often cumbersome post-purchase process into a seamless, growth-oriented experience for merchants and customers alike.
Simplifying Post-Purchase Operations
Founded in late 2023 by Sultan Alsubhi, Mohammed Alshalati, and Hamadah Alkhaldi, Yamm provides an end-to-end solution that digitizes returns and refund workflows that remain largely manual in the region. Customers can now initiate returns and receive instant refunds or exchanges in seconds, while merchants gain access to analytics, logistics integrations, and flexible settlement tools. By automating these processes, Yamm addresses a major pain point in e-commerce, where customers often wait weeks for refunds and merchants struggle with operational inefficiencies.
Since its launch, Yamm has processed hundreds of thousands of refunds, achieving triple-digit growth while allowing merchants to issue refunds in under 30 seconds. This streamlined experience not only improves operational efficiency but also drives business outcomes such as higher customer retention and increased same-day repurchases. By reframing the post-purchase journey as a measurable growth lever, the company is helping merchants turn refunds and exchanges into opportunities rather than bottlenecks.
Integrating Seamlessly Across Commerce and Logistics
Yamm’s platform integrates end-to-end with both local and global commerce ecosystems, connecting merchants with e-commerce platforms, logistics providers, and banking partners. This allows businesses to onboard quickly without disrupting existing workflows, a significant advantage in a market where operational changes often create internal friction. The centralized platform standardizes settlement controls and post-purchase operations, enabling merchants to scale processes in line with growing order volumes.
By positioning itself as a post-purchase infrastructure layer, Yamm provides a solution where fragmented workflows previously dominated, particularly in MENA markets. While mature e-commerce markets increasingly treat returns as part of the growth funnel, the regional industry has lacked robust tools to manage these processes. Yamm is now filling that gap and creating a foundation for category leadership early in the region.
Investor Confidence in a Growing Market
For Vision Ventures, the investment reflects the firm’s belief in the underserved opportunity presented by post-purchase automation. Kais Al Essa, Founding Partner and CEO of Vision Ventures, highlighted that returns and refunds are among the most overlooked aspects of the e-commerce journey in the region, making Yamm’s solution a critical market innovation.
Arzan Venture Capital echoed this sentiment, emphasizing the timing and competitive advantage Yamm holds. Hasan Zainal, Founder and Managing Partner at Arzan Venture Capital, noted that the complexity of returns and refunds is increasing faster than the available tools can manage, with limited credible competition in Saudi Arabia. Both investors view the platform as poised to set the standard for post-purchase operations across the region.
With seed funding secured, Yamm plans to accelerate its growth in Saudi Arabia and expand into the wider MENA region. The company is positioning post-purchase processes not merely as operational necessities but as strategic levers for merchant growth. By combining automation, analytics, and seamless integration, Yamm is redefining the e-commerce experience, transforming a historically frustrating process into a competitive advantage for online retailers.