Rewa has rolled out its digital rent payment and rewards application across the United Arab Emirates, aiming to modernize how tenants settle one of their largest recurring expenses. The launch follows the completion of a seed funding round supported by regional and international investors, signaling strong backing for the proptech venture. With the majority of UAE residents living in rented accommodation, the company is positioning itself at the center of a significant and underserved market.
Backed by Strategic Seed Funding
The newly secured investment round drew participation from institutions including Qatar Development Bank, Plug and Play, Neocity Invest, Startup Wise Guys, Second Century Ventures through its REACH MENA program, as well as senior executives from leading real estate firms across the Gulf. While financial terms were not disclosed, the breadth of investors underscores confidence in the platform’s growth prospects. The funding will primarily support expansion within Dubai before extending to other emirates and the wider GCC region.
Rewa has also participated in the Dubai Land Department’s Real Estate Evolution Space innovation program, aligning its operations with the emirate’s regulatory framework. The company states it operates in compliance with UAE tenancy laws, consumer protection standards, and financial regulations. This regulatory alignment is central to its pitch to both tenants and landlords seeking a secure digital alternative.
Transforming Rent Payments in the UAE
While the UAE has advanced rapidly in digital services, rent payments have largely remained cheque-based and manual. Rewa enables tenants to pay by card or bank transfer without altering lease terms, offering a more seamless payment experience.
Through its iOS and Android app, users earn Rewa Points for on-time payments, redeemable with over 150 partners or applicable toward rent and utilities. Founder Ramzi Mneimneh said the model adapts loyalty concepts from airlines and hotels, turning rent into a more rewarding expense without increasing costs.
Benefits for Landlords and Property Managers
In addition to tenant-facing features, Rewa provides landlords and property managers with digital tools designed to streamline rent collection and administration. The platform includes automated payment tracking, digital receipts, and workflows aligned with UAE rental practices, helping reduce manual follow-ups and improve cash flow visibility.
Through the Rewa Alliance, landlords can onboard within minutes without setup fees, with early adoption spanning boutique owners to institutional operators. CEO Najib Khanafer said that after a successful private beta, the company is scaling nationwide, positioning its combined focus on tenant rewards and operational efficiency as a key differentiator in the region’s proptech market.
Rewa’s nationwide launch reflects growing momentum in the digital transformation of the UAE’s real estate sector. By combining rent payments with a loyalty-driven rewards system, the company aims to address long-standing inefficiencies while offering tangible incentives to tenants. With fresh capital, regulatory alignment, and a broad partner network in place, Rewa is positioning itself to reshape how rent functions across the Emirates and potentially the wider Gulf region.