Wisable, an M&A advisory firm for small business owners, has raised US$5 million in Seed funding. The D. E. Shaw group backed the round. The company helps owners prepare, market, and sell their businesses.
How the service works
Each client gets a dedicated advisory team. The team positions the business and engages qualified buyers. AI tools support financial analysis, buyer outreach, and due diligence.
Team experience
The firm's team has more than 80 years of combined experience. It has worked on transactions worth US$300 million in total. Its sector experience includes home services, automotive services, and light manufacturing.
Leadership
CEO Bryan O'Connell co-founded Huckleberry before its acquisition by Paychex in 2023. He later served as general manager of a Paychex subsidiary. His earlier career includes roles at McKinsey and Morgan Stanley.
Wisable has advised small business owners since 2024. It serves businesses with annual revenue of US$1 million or more. Owners can visit wisable.com to evaluate an exit strategy.