Global fintech firm WireBarley has announced a landmark multi-year partnership with Los Angeles Football Club (LAFC), becoming the team's Official Remittance Partner. This strategic alliance marks the first time a Korean fintech company has partnered with a Major League Soccer (MLS) team. The collaboration is set to unite two brands recognized for their commitment to global connectivity and community engagement.
A Partnership Forged on Shared Values
The collaboration is rooted in a shared vision of connecting diverse communities across the globe. LAFC, one of the most internationally recognized clubs in MLS, represents the multicultural identity of Los Angeles. This identity closely aligns with WireBarley's mission to provide accessible and reliable cross-border financial services worldwide.
Strategic Goals and Community Outreach
Through this partnership, WireBarley aims to strengthen its ties with Asian American communities throughout the United States. The company specializes in facilitating remittances between North America and Asia-Pacific markets like Korea, Australia, and Vietnam. Aligning with LAFC provides a powerful platform to enhance visibility among the team's globally connected fanbase.
Engaging Fans Through Integrated Experiences
The agreement grants WireBarley extensive marketing rights in Los Angeles and designated international territories. As part of the deal, both organizations will develop digital and social integrations to engage fans through compelling content. These initiatives will include exclusive sweepstakes and unique matchday experiences designed to bring supporters closer to the action.
Leadership Voices on the Alliance
LAFC Co-President Larry Freedman highlighted the natural fit of the partnership, stating that it reflects the identity of the club's diverse fanbase. He emphasized that Los Angeles serves as one of the most globally connected cities in the world. This collaboration underscores the club's commitment to representing its international community of supporters.
John Joongwon Yoo, CEO and Co-founder of WireBarley, expressed his honor in partnering with a club renowned for its excellence. He stated that the partnership extends beyond the pitch to connect communities and create meaningful interactive experiences. The goal is to bring fans in Los Angeles and WireBarley's global customers closer to the LAFC spirit.
Bolstering LAFC's International Profile
This collaboration further strengthens LAFC's growing portfolio of international and technology-driven partners. It reinforces the club's position at the intersection of sport, culture, and the global community. The alliance with a leading digital remittance platform underscores LAFC's modern and forward-thinking brand strategy.
The strategic partnership between WireBarley and LAFC represents a significant milestone for both organizations, blending the worlds of international finance and professional sports. It provides WireBarley with a unique avenue for market growth while enhancing LAFC's connection to its global fanbase. This alliance sets a new precedent for how fintech companies can leverage major sports platforms to foster community and brand loyalty.