Dubai-based technology company Wellows has officially launched its AI Search Visibility Platform, a new tool designed for the evolving digital landscape. The platform aims to empower marketing agencies and startups to manage how their brands are represented within AI-powered search and answer engines. Founder and CEO Masab Gadit introduced the solution as a response to the fundamental shift in how online discovery occurs.
Navigating the New Landscape of AI Search
The rise of AI-driven answer experiences is creating unprecedented challenges for brands seeking online visibility. Marketing teams now struggle to identify where their brands are mentioned, or conspicuously absent, in AI-generated responses. This new frontier requires sophisticated tools to monitor and understand how a brand's digital representation changes over time.
For marketing agencies, these challenges are magnified by the need to manage multiple client accounts efficiently. A scalable method is required to translate complex AI visibility data into clear and consistent client reports. The demand has shifted from traditional SEO metrics to a more comprehensive understanding of brand presence in conversational AI.
A Platform Built for Clarity and Efficiency
Wellows was developed to address this specific market need, offering more than just another SEO tool. "Agencies don't just need another SEO tool, they need clarity across multi-client work, content strategy, outreach, and performance history," stated CEO Masab Gadit. The platform functions as an autonomous system to help teams plan smarter and report with greater clarity.
A central component of the platform is its ability to provide deep historical context on performance. Teams can monitor shifts in AI visibility over time and compare results across different timeframes, clients, or industry categories. This functionality is crucial for understanding progress, justifying strategies, and making data-driven decisions for future campaigns.
Key Features for Enhanced Visibility and Reporting
The platform's Wellows Outreach feature directly supports content and public relations efforts by highlighting visibility gaps. It pinpoints where brands are missing from AI-generated answers, allowing teams to prioritize their outreach and content creation. This strategic guidance helps connect marketing activities to measurable improvements in AI search representation.
Collaboration and reporting are streamlined through integrated tools designed for agency workflows. The platform generates client-ready reports to consistently communicate progress and changes in visibility across all accounts. Furthermore, team invitation capabilities ensure that colleagues and stakeholders can maintain shared visibility and coordinate their execution efforts effectively.
To ensure seamless adoption, Wellows integrates with essential marketing tools, including Google Search Console and WordPress. An available API allows for custom reporting solutions, while the WordPress integration enables users to draft and send blog posts directly from the platform. These features are designed to embed Wellows into a team's existing operational framework without causing disruption.
The launch of the Wellows AI Search Visibility Platform arrives at a pivotal moment as AI continues to reshape the search industry. By providing specialized tools for monitoring, outreach, and reporting, the company aims to equip agencies and startups to protect their brand narratives. The platform is now available, offering businesses a new way to control their performance inside AI search.