Global fintech company Verto has officially launched operations in the United Arab Emirates, marking a major step in its mission to simplify cross-border B2B payments for businesses operating between the UAE and emerging markets. The company, which processes over $25 billion annually for clients such as Unilever and Maersk, aims to address the long-standing challenges of speed, security, and transparency in international business transactions. This expansion strengthens Verto’s position as a key enabler of trade flows between the Middle East, Africa, and Asia.
Strategic Positioning in the UAE
According to Helen Ghebreluul, Verto’s UAE Country Manager, the UAE’s status as a global trade hub makes it an essential location for the company’s next growth phase. “The UAE is a pivotal hub for global commerce, and businesses here demand solutions as dynamic as their operations,” she stated. Ghebreluul emphasized that Verto’s platform is built for high-value, time-sensitive transactions and aims to serve as a critical partner ensuring business payments move as efficiently as the goods themselves.
Targeting Emerging Market Corridors
Verto’s entry into the UAE comes as more companies seek efficient ways to manage payments across complex currency corridors. The platform’s model combines localized operations with robust global payment infrastructure, particularly benefiting businesses trading between the UAE and key emerging markets such as Nigeria, Kenya, South Africa, and West Africa, as well as with China. This cross-border integration allows companies to settle payments quickly while mitigating risks tied to fluctuating exchange rates and inconsistent regional banking systems.
Enhancing Speed and Reliability
One of Verto’s core value propositions is speed. The company’s payment rails enable instant or near-instant settlements, addressing one of the biggest pain points for international businesses: delays that can disrupt supply chains. By facilitating payments in hours rather than days, Verto offers enterprises the reliability they need to maintain business continuity, especially in industries dependent on tight turnaround times.
Managing FX Risks and Multi-Currency Operations
Beyond speed, Verto offers businesses enhanced control over foreign exchange exposure. Its platform provides competitive FX rates and hedging options, allowing companies to lock in favorable rates and shield themselves from currency volatility. Businesses can also manage funds through multi-currency accounts and automate currency exchanges at optimal rates using the platform’s Auto Exchange feature, ensuring flexibility and predictability in global transactions.
Transparency and End-to-End Control
Transparency remains a major differentiator for Verto’s offering. Traditional banking systems often obscure transaction progress and include hidden fees, which complicate reconciliation for businesses. Verto’s system eliminates these inefficiencies by providing full traceability of payments and a clear fee structure, giving clients visibility and control over their financial operations from initiation to completion.
Leadership Vision and Commitment
Ola Oyetayo, CEO and Co-founder of Verto, highlighted the company’s broader mission to empower businesses navigating global supply chains. “Businesses are the lifeblood of global supply chains, but they face constant challenges from currency volatility and slow, traditional payment systems,” he said. “Verto empowers these businesses by giving them the tools to mitigate FX risk, accelerate settlements, and optimize their cash flow.” Oyetayo added that Verto’s strategy revolves around combining global reach with local expertise to ensure fast, secure, and reliable payments across diverse markets.
Regulatory Authorization and Local Presence
Verto’s UAE branch operates from the Emirates Financial Tower in Dubai International Financial Centre (DIFC), positioning it within the country’s financial regulatory ecosystem. The company is authorized by the Dubai Financial Services Authority (DFSA) to provide money services, advise or arrange financial products, and carry out authorized services for retail clients. Its growing team in Dubai reflects Verto’s commitment to building a long-term presence in the UAE and serving as a bridge between Middle Eastern and African trade corridors.
With its UAE launch, Verto reinforces its role as a leading facilitator of cross-border payments for enterprises trading across emerging markets. The company’s combination of advanced technology, regulatory compliance, and local market expertise positions it to meet the evolving financial needs of businesses in the UAE and beyond. As global trade continues to shift toward emerging economies, Verto’s platform offers a timely solution for businesses seeking efficiency, security, and transparency in managing international transactions.