Valu has announced a strategic partnership with Tactful AI to strengthen its customer experience capabilities across its growing digital ecosystem. The collaboration reflects Valu’s continued investment in intelligent infrastructure as it scales its consumer and business finance offerings across Egypt and the wider region. It also highlights the rising role of regional AI platforms in shaping how financial services providers engage with customers at scale.
A Strategic Move to Elevate Digital Engagement
The partnership is designed to enable faster, smarter, and more personalized customer interactions by unifying engagement across Valu’s key digital touchpoints. These include WhatsApp, the company’s website, mobile application, and multiple social media channels that collectively serve millions of users. By consolidating these channels into a single AI-powered engagement layer, Valu aims to reduce response times while preserving a strong human element in customer support.
At the core of the collaboration is Tactful AI’s agentic customer experience platform, which combines automation with real-time conversational intelligence. The system allows organizations to manage high volumes of interactions while maintaining contextual awareness across channels. For Valu, this translates into a more seamless customer journey and lower operational friction as demand for its services continues to grow.
Leveraging AI for Insight and Operational Efficiency
Beyond engagement, the partnership places a strong emphasis on data-driven insights derived from customer interactions. Tactful AI’s platform provides advanced analytics that allow teams to understand customer intent, behavior, and pain points in real time. These insights enable faster decision-making and more proactive service delivery across Valu’s operations.
The platform’s no-code automation studio also allows Valu to rapidly deploy and adjust workflows without heavy engineering resources. This flexibility supports experimentation and continuous improvement as customer expectations evolve. As a result, Valu can scale its service model while maintaining agility and operational efficiency.
A Homegrown Collaboration with Global Reach
Founded in Egypt and now operating across the Middle East, Africa, the United Kingdom, and Europe, Tactful AI represents a new generation of regionally rooted technology companies with global ambitions. Its platform is already used across sectors including financial services, retail, public sector, and hospitality. The partnership with Valu further strengthens its footprint in fintech, one of the most demanding customer experience environments.
Mohamed Elmasry, Co-Founder and Chief Executive Officer of Tactful AI, emphasized that the collaboration reflects a shared vision for raising customer experience standards in financial services. He noted that the partnership extends beyond technology, focusing on enabling smarter engagement and deeper understanding of customer needs. For Tactful AI, working with Valu also reinforces confidence in locally founded solutions competing on an international stage.
Supporting Valu’s Broader Growth Strategy
For Valu, the partnership aligns closely with its long-term growth and innovation roadmap. The company has built a broad financial technology ecosystem that spans Buy Now, Pay Later solutions, investment products, instant cash redemption, luxury financing, and business-to-business services. As its product universe expands, delivering consistent and responsive customer experiences across channels has become increasingly critical.
Mohamed Mounir, Deputy CEO of Valu, highlighted that customer centricity remains at the core of the company’s strategy. He noted that intelligent platforms like Tactful AI enable Valu to anticipate customer needs and respond seamlessly as scale increases. This approach supports Valu’s ambition to remain a category leader while continuing to expand access to flexible financial solutions.
The partnership between Valu and Tactful AI underscores a broader shift within Egypt’s technology and fintech ecosystem toward advanced, AI-driven customer engagement. It demonstrates how locally founded companies can collaborate to build scalable, globally competitive solutions tailored to regional market needs. As both companies continue to grow, the collaboration positions them to deliver more meaningful, efficient, and insight-driven customer experiences across the financial services landscape.