Tactful AI, a Cairo- and Cambridge-based provider of AI-powered customer experience solutions, has announced the appointment of Egyptian entrepreneur and investor Mohamed Aboulnaga Nagaty as both investor and strategic advisor to the CEO. The decision marks a significant milestone in the company’s efforts to expand its regional and global footprint while deepening its technological innovation. The announcement underscores a growing ambition to build a globally competitive technology ecosystem rooted in Egypt and the wider Arab region.
Strategic Partnership
Nagaty’s involvement follows his close review of Tactful AI’s track record with businesses he knows personally, many of which reported stronger operational efficiency and improved customer satisfaction. He cited these outcomes, alongside the platform’s impact on digital sales growth, as key drivers behind his decision to join. The partnership is positioned as a shared vision to expand into new markets and industries while reinforcing digital sovereignty across the region.
Company Background and Growth
Founded in 2016 by Mohamed Elmasry and Mohamed Hassan, Tactful AI established itself as a leading regional provider of customer experience management solutions. The company underwent a pivotal transformation in 2022 after being acquired by European telecom group Dstny, before its founders regained full ownership to pursue independent growth. Since then, the firm has set its sights on consolidating its presence across the Middle East and Europe.
Technology and Investment
Over the past several years, Tactful AI has invested more than $5 million into research and development. This effort culminated in the launch of Egypt’s first fully homegrown AI-driven customer experience management product. The platform now serves businesses in industries ranging from e-commerce and finance to hospitality and telecommunications.
Competitive Positioning
Positioned as a regional alternative to global players such as Zendesk and Intercom, Tactful AI’s platform enables businesses to manage 100 percent of their digital conversations in real time. Clients have reported revenue increases between 15 percent and 35 percent within months of implementation. By focusing on local innovation while maintaining global standards, the company aims to demonstrate that Egypt can compete in the international technology landscape.
Leadership Perspectives
Commenting on the appointment, Tactful AI co-founder and CEO Mohamed Elmasry emphasized the importance of Nagaty’s experience in accelerating the company’s expansion plans. He highlighted the value of combining strategic vision with smart investment to position local innovation on the global stage. For Elmasry, the partnership reflects confidence in both the company’s technical expertise and the potential of Egypt’s broader entrepreneurial ecosystem.
Nagaty’s Commitment
For his part, Nagaty described Tactful AI as a standout homegrown solution with measurable impact on companies across sectors. He noted that with over $10 billion invested in regional startups over the past seven years, such platforms are poised to drive meaningful change in the digital economy. His role will focus on supporting the company’s expansion into new markets and ensuring its solutions reach industries where AI adoption is accelerating.
Client Portfolio and Market Reach
Tactful AI’s client base spans telecommunications providers, hospitality groups, e-commerce players, and public sector entities. Notable customers include Fairmont, Address Hotels, El Araby Group, 2B, L’azurde, and IRADA Microfinance. The company continues to operate technical hubs in Cairo and Cambridge, where it develops and refines its AI capabilities.
The appointment of Mohamed Nagaty as investor and advisor comes at a pivotal time for Tactful AI as it looks to extend its influence beyond regional borders. By combining local innovation with global ambitions, the company aims to position itself as a leading force in customer experience management powered by AI. With fresh capital, seasoned leadership, and a growing client roster, Tactful AI is set to play a central role in shaping the future of Egypt’s technology ecosystem.