Australian food safety management solution provider Squizify has announced its official entry into the Japanese market, beginning in spring 2025. The company, which operates globally as a one-stop digital food safety compliance platform, is preparing for full commercial rollout in Japan following its participation in the 2nd Food Sanitation Innovation Expo at Makuhari Messe in December 2025.
A Timely Expansion Built on Market Needs
Squizify, headquartered in Brisbane, Australia, with a Japanese entity based in Tokyo, positions its platform as a way for food service operators to unify sanitation checks, temperature logging, HACCP recordkeeping, and audit preparation within a single digital workflow. The system is designed to replace traditional paper-based procedures and ensure consistent execution regardless of who performs the tasks.
Japan’s mandatory HACCP recordkeeping requirements, introduced in 2021, have increased the operational burden on frontline staff. Despite this, many food service operators still rely on manual documentation. Squizify frames its market entry as a response to these pressures, aiming to reduce workload while maintaining Japan’s high hygiene standards.
Solving Current Operational Challenges
According to the company, food operators in Japan face persistent challenges, including labor shortages, uneven sanitation practices across locations, and the time-consuming nature of audit preparation and regulatory inspections. HACCP recordkeeping deficiencies are highlighted as a recurring issue in improvement guidance.
Squizify’s approach focuses on digitizing and standardizing these workflows to reduce reliance on manual processes. By doing so, the company aims to help operators maintain consistent food safety practices while easing the operational load on staff.
The Squizify Platform and Its Capabilities
Squizify’s platform is positioned as an all-in-one solution for food safety management. Key capabilities include automated sanitation record standardization covering daily to monthly tasks, temperature recording with alerts for deviations, and template-based audit checklists.
For businesses operating multiple locations, the system enables centralized oversight. Headquarters and area managers can remotely track compliance and progress across sites, helping reduce variations in sanitation levels and reinforce brand-wide standards.
Proven Adoption and Next Steps
Founded in 2018, Squizify reports deployment across more than 3,000 stores and facilities worldwide. As part of its Japan rollout, the company has established a local subsidiary in Tokyo and plans to expand partnerships with hotels, convenience stores, restaurant chains, and other food service operators. Product localization and locally aligned support are central to its market strategy.
Founder Daniel McDouall notes that while Japan is trusted globally for its cleanliness and food safety, maintaining these standards through manual processes places a heavy burden on staff. Squizify’s stated goal is to eliminate unnecessary paperwork so teams can focus on meaningful food safety activities rather than administrative tasks.
Squizify’s expansion into Japan centers on digitizing food safety workflows to reduce manual effort and support consistent hygiene standards across operations. Starting with industry exhibition exposure and moving toward a full commercial launch in spring 2025, the company aims to combine its global experience with localized execution to address structural challenges in Japan’s food service sector.