Roam has opened its first equity crowdfunding campaign to private investors worldwide as it pushes to scale electric mobility in Africa. The raise is hosted on Crowdcube and forms part of the company’s Pre-Series B round that is typically reserved for institutional backers. By widening participation, Roam aims to align its funding strategy with its mission to accelerate a cleaner and more affordable transport ecosystem across the continent.
Crowdfunding Structure
The company is making a limited allocation of its upcoming round available on a first-come, first-served basis with early access for those on the waiting list. Roam says the move is designed to include its community and supporters who want to join as shareholders. The campaign gives individuals a direct path to participate in the company’s growth while maintaining momentum toward a broader institutional close.
Market Opportunity
Roam is targeting Africa’s motorcycle segment, a fast-growing mobility market valued at more than 15 billion dollars annually. The company positions its electric motorcycles for delivery, ride-hailing, and small business use cases where reliability and operating cost matter most. Management believes shifting riders to electric platforms can reduce emissions, lower fuel dependency, and expand income opportunities for millions of entrepreneurs.
Manufacturing and Energy
Operations are centered at Roam Park in Nairobi, which has an annual production capacity exceeding 50,000 motorcycles. The facility benefits from Kenya’s grid that the company notes is powered by roughly 80 percent renewable energy. Roam expects this combination of local manufacturing and clean electricity to support cost efficiency, scale, and environmental impact.
Partnerships and Distribution
Roam has assembled a network of partners that includes Bolt, Uber, Hitachi, DHL, TotalEnergies, Wells Fargo, and M-KOPA. Through M-KOPA’s pay-as-you-go model, riders can acquire motorcycles via daily micro-payments, lowering barriers to ownership. The company’s bikes are already in service with ride-hailing drivers, creating visibility for the product and real-world proof of performance.
Charging Network
To support adoption, Roam is building a solar-powered charging infrastructure across Kenya with backing from TotalEnergies and European grants. The network is designed to serve thousands of riders daily and is configured to scale across borders as demand grows. The company says expanding reliable charging access is central to improving uptime and overall rider economics.
Recognition and Traction
Roam has been named by the Financial Times among Africa’s fastest-growing companies, reflecting commercial progress to date. The company was also a finalist for Prince William’s The Earthshot Prize, highlighting its environmental ambition and execution. These recognitions reinforce investor interest as Roam opens a portion of its round to the public.
By opening an allocation of its Pre-Series B on Crowdcube, Roam is merging capital formation with community participation. The strategy supports manufacturing scale, charging rollout, and market penetration in a large and growing motorcycle segment. If the campaign meets expectations, Roam will enter its next phase with broader shareholder support and clearer line-of-sight to electrifying Africa’s daily transport.