Saudi-based Mila Celebrations has entered a $5 million strategic partnership with Rodyan Event Management to advance digital transformation in the Kingdom’s events industry. The collaboration supports Saudi Vision 2030 by enhancing innovation, efficiency, and accessibility in one of the region’s fastest-growing sectors. With the market projected to reach $19.5 billion by 2033, this partnership positions both companies to play a central role in reshaping event planning and management across Saudi Arabia.
Driving Digital Transformation
The partnership aims to expand Mila Celebrations’ event aggregation platform, which connects customers to a wide range of vendors for celebrations and gatherings. Through Rodyan’s expertise in large-scale event operations and exhibitions, the collaboration will strengthen service offerings and streamline the entire event management process. The integration of AI-powered tools will enable more efficient event planning, elevate user experiences, and simplify coordination for clients across individual and corporate segments.
Empowering a Fragmented Market
Founded in 2024 in Riyadh by Mohammed Ghourbal, Bedour Al-Malik, Mohammed Amasha, and Mohammed Sakr, Mila Celebrations emerged from a personal frustration with the lack of reliable, centralized event solutions. The founders identified a widespread gap in the market, where event planning remained manual, stressful, and disjointed. Their platform seeks to resolve these pain points by offering a seamless, transparent, and credible one-stop marketplace for sourcing event services.
Strategic Synergy with Rodyan
Rodyan Group brings a robust operational footprint across event management, exhibitions, and media production, making it an ideal partner to accelerate Mila Celebrations’ scale. The partnership unites Rodyan’s on-ground experience with Mila’s digital innovation, creating an integrated ecosystem for planning and execution. This synergy is expected to boost network expansion, operational efficiency, and overall customer satisfaction, reflecting both firms’ shared ambition to redefine how Saudis plan and experience events.
Alignment with Saudi Vision 2030
The collaboration aligns with the Kingdom’s national strategy to foster digital transformation and economic diversification. As Saudi Arabia’s events sector grows rapidly alongside tourism and entertainment initiatives, digitizing planning and vendor coordination is a key enabler of sustainability and scalability. The partnership also reflects the country’s broader push to empower local entrepreneurs and strengthen innovation-led SMEs in emerging industries.
Future Growth and Regional Expansion
While Mila Celebrations currently operates in Riyadh for B2C and in Riyadh, Jeddah, and Dammam for B2B clients, the company is eyeing regional expansion across the GCC and Middle East. The founders believe the platform’s model can replicate its success in other markets facing similar logistical and coordination challenges. By combining speed, technology, and strong partnerships, Mila Celebrations aims to position itself as the leading digital ecosystem for events in the Arab world.
The $5 million partnership between Mila Celebrations and Rodyan marks a pivotal step in digitizing the Saudi event landscape. By merging advanced technology with extensive industry expertise, the two companies are setting a new standard for how events are conceptualized and delivered. As Saudi Arabia continues to embrace digital transformation, this collaboration stands as a testament to the power of innovation and strategic alliances in shaping the future of celebration and experience.