Mastercard partners with Smile ID
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Mastercard partners with Smile ID to expand digital identity in Africa

Collaboration to drive secure onboarding, fraud prevention, and financial inclusion

9/25/2025
•Ali Abounasr El Alaoui
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Mastercard has entered into a strategic commercial partnership with Smile ID, a leading African identity verification provider, to scale secure digital identity solutions across the continent. The collaboration combines Mastercard’s global payments expertise with Smile ID’s advanced verification technology and integrations, creating a unified framework for onboarding, fraud prevention, and compliance. The move comes at a time when Africa’s digital economy is projected to reach $1.5 trillion by 2030, driven by growing smartphone penetration and expanding financial services.


Strengthening Customer Onboarding

The partnership will allow banks, fintechs, mobile money operators, and enterprises to onboard new customers instantly and securely. By embedding Smile ID’s identity verification tools into Mastercard’s digital platforms, businesses can streamline sign-up processes while meeting Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations. This approach aims to unlock access to financial services for millions of Africans who have traditionally faced barriers due to lack of reliable identity verification systems.

Tackling Fraud and Building Trust

Identity fraud remains a major challenge across Africa, particularly with the rise of synthetic identities that combine real and fabricated data. By leveraging Smile ID’s fraud detection technology alongside Mastercard’s global identity infrastructure, the partnership introduces stronger safeguards to protect consumers and businesses alike. This enhanced trust framework is expected to strengthen the foundation of Africa’s digital economy, making cross-border commerce more secure and reliable.

Expanding Access to Financial Services

According to Smile ID’s CEO, Mark Straub, the combined expertise of both organizations will give financial institutions the confidence to securely onboard up to 300 million new African users within seconds. This expansion is critical for broadening participation in the financial ecosystem, especially for underserved populations. By lowering the risks and costs associated with digital onboarding, the partnership creates new pathways for inclusion and financial empowerment.

Scalable Solutions for Growth

The integration of Smile ID’s verification tools into Mastercard’s ecosystem is designed with scalability in mind. As digital transactions grow across markets, businesses require solutions that can adapt to multiple jurisdictions, regulatory environments, and customer bases. With compliance embedded into the process, the partnership supports enterprises seeking to expand across borders, ensuring seamless access to trusted digital infrastructure.

Why Now

The timing of this collaboration reflects rapid digital adoption across Africa, where mobile phones and digital wallets are becoming central to economic activity. Rising smartphone penetration and increasing demand for secure payment solutions underscore the need for robust identity systems. Mastercard and Smile ID’s partnership responds to this demand by creating a secure, scalable model that aligns with Africa’s economic transformation.


The strategic alignment between Mastercard and Smile ID represents a significant step toward building inclusive and trusted digital ecosystems across Africa. By enabling faster onboarding, reducing fraud, and ensuring compliance, the partnership addresses critical pain points in financial services. As Africa’s digital economy accelerates, the collaboration positions both organizations to play a central role in shaping secure and inclusive growth.