Melbourne-based restaurant marketplace EatClub has successfully secured $27 million in a Series B funding round to accelerate its global expansion. This new capital injection has reportedly more than doubled the company's valuation to over $200 million in less than a year. The platform, known for its dynamic pricing model, helps restaurants fill empty tables by offering time-sensitive discounts to diners.
A Surge in Valuation and Investor Confidence
The funding round was led by existing investor Marbruck, with continued support from previous backers EVP and Co:Act, demonstrating strong confidence in the startup's trajectory. This latest raise marks a sharp increase from its $18.2 million Series A in May 2025, which valued the business between $75 million and $100 million. The significant jump in valuation underscores the company's rapid growth and market traction.
Fueling International Expansion
A primary focus for the new funds is the company's aggressive international expansion, building on its successful UK launch in May 2025. Having already signed up over 1,000 restaurants in London, EatClub plans to use the capital to fast-track its launch into Manchester. The company is also actively assessing additional international markets to continue its global growth strategy and capitalize on recent momentum.
A key factor in EatClub's international success has been the backing of celebrity chef Marco Pierre White, an early investor in the startup. Co-founder Pan Koutlakis noted that White's significant brand recognition in the UK has been a major benefit, helping to attract both consumers and restaurant partners. This star power has provided a crucial competitive edge in a crowded and competitive market.
Innovating the Dining Experience
Founded in 2017, EatClub's innovative platform allows restaurants to offer last-minute deals of up to 50 percent to attract customers during off-peak hours. This dynamic pricing model, similar to those used by airlines and hotels, provides a targeted solution for venues to manage demand and maximize revenue. For diners, it offers a spontaneous and frictionless way to discover and enjoy local eateries at a discount.
Beyond geographic expansion, EatClub is investing heavily in technological advancements to support its restaurant partners. The company is developing a new platform that uses artificial intelligence to provide more accurate hourly revenue forecasts for venues. This tool aims to help restaurants anticipate demand fluctuations caused by unforeseen local events, giving them greater control over their operations.
The funding will also bolster the company's emerging loyalty program, EatClub Earn, which launched last December. This program allows users to accumulate dining credits when they make purchases at participating retailers, creating a dedicated spending pool for restaurants. This initiative aims to drive consistent traffic and create a new, previously inaccessible revenue stream for its partners.
With a fresh $27 million in funding and a valuation exceeding $200 million, EatClub is well-positioned to accelerate its disruption of the hospitality sector. The company's proven model, rapid international growth, and commitment to technological innovation signal a new phase of expansion. As it moves into new markets and enhances its platform, EatClub continues to redefine the relationship between diners and restaurants globally.