Esports and gaming tournament platform Let’s Game Now has raised ₹30 crore, or about US$3.2 million. The funding was backed by Mahindra Group Chairman Anand Mahindra and a UAE-based family office. The company connects brands with gamers through online and offline events.
Use of funds
The fresh capital will support the development of the Indian Super Gaming League. Let’s Game Now also plans to build a platform connecting players, fans, teams, brands, and entertainment. The company already provides live broadcasting services across South Asia and Southeast Asia.
Company background
Let’s Game Now was founded in 2018 and is led by CEO Santanu Basu. It reports a community of more than 1.4 million members. The company has organized over 2,000 events and served more than 30 clients in 18 countries.
Platform and reach
The platform has a database of more than 100,000 gamers. Its grassroots network spans more than 400 colleges in over 80 cities. It reaches upwards of 700,000 students through its campus network.
Let’s Game Now reports a total reach of over 50 million. Its audience includes 387,900 YouTube subscribers and 40,000 Instagram followers. The company plans to expand the Indian Super Gaming League.