London-based financial platform Incard has secured $13.6 million in a Series A funding round to enhance its services for high-growth digital businesses. Led by Smartfin, the investment will fuel the company's mission to simplify financial operations for modern enterprises. Incard aims to provide a unified system offering greater control and agility to e-commerce brands, agencies, and resellers.
Addressing a Fragmented Financial Landscape
Incard was founded by serial entrepreneurs to solve a common challenge they personally faced: the fragmented nature of business banking. Founders often juggle multiple disconnected applications to manage cash flow, invoicing, and advertising spend. This disjointed approach creates inefficiencies and obscures a clear view of a company's financial health, hindering growth.
CEO Theo Cesarini explained that a significant mismatch exists between how digital businesses operate and the financial tools available. He and his co-founders, Soraya Tribouillois, Liam Seskis, and Matteo Martino, envisioned a single, cohesive solution to this widespread problem. Their goal was to build a platform that keeps pace with the dynamic needs of modern digital companies.
A Unified Financial Operating System
The company developed a "financial operating system," an orchestration layer that integrates core financial functions into one platform. It provides users with business banking, corporate cards, and connected bank accounts through a single interface. This centralization is designed to eliminate the need for multiple disparate systems, streamlining financial management for business owners.
A key feature is the Incard App Store, which allows companies to extend the platform's capabilities with industry-specific add-ons. Businesses can select tools for invoicing, spend management, and working capital based on their unique sector. This customisable approach ensures the system adapts to the specific financial workflows of different digital enterprises.
Gaining Momentum and Investor Confidence
Since its 2024 launch, Incard has gained significant traction among high-growth digital businesses across the UK and Europe. The platform is valuable for companies with high ad spend, foreign exchange exposure, and complex multi-entity structures. To date, users including Azio Beauty and Aloe Paris have spent over $684 million through the platform.
The company's growth has been largely organic, driven by word-of-mouth referrals, which attracted lead investor Smartfin. Thomas Depuydt of Smartfin noted that Incard is building infrastructure that reflects how modern digital companies grow. He emphasized that speed, automation, and real-time visibility are critical success factors the platform addresses.
Strategic Expansion and Future Roadmap
With the new $13.6 million in capital, Incard is set to embark on an ambitious expansion plan. The company will prioritize geographic growth into new markets, with a particular focus on Europe and the United States. This move will make its integrated financial platform available to a wider audience of digital entrepreneurs.
Beyond market expansion, the funding will enhance product capabilities through automation and AI-driven financial workflows. Incard also plans to grow its team across engineering, compliance, and product development. Cesarini stated the focus is now on bringing this advanced control layer to more businesses to help them automate their finances.
This Series A funding marks a pivotal moment for Incard, validating its innovative approach to business finance for the digital age. By providing a centralized and adaptable financial operating system, the company is well-positioned to address the critical needs of fast-growing enterprises. The investment will accelerate Incard's journey to become an essential tool for entrepreneurs navigating modern commerce.