French startup Hoora has raised $1.3 million to accelerate its growth and strengthen its position as a leading player in mobile entertainment. The company’s platform enables users to instantly access thousands of games without downloads or waiting times, aiming to reshape how mobile gaming is consumed. This funding milestone marks a decisive step toward Hoora’s ambition of becoming a global reference in instant mobile gaming.
Redefining the Mobile Gaming Experience
Hoora’s platform offers a seamless, scroll-based discovery experience where players can jump into games instantly. Designed for users who value speed and simplicity, the app replaces the traditional download model that has dominated the mobile gaming industry for over fifteen years. By emphasizing instant access and continuous discovery, Hoora aligns its offering with modern content consumption habits.
A Market Ready for Disruption
With the global mobile gaming industry surpassing $90 billion, the sector remains dominated by app stores and download-based ecosystems. Hoora challenges this status quo by introducing a frictionless experience more aligned with the way users engage with short-form entertainment. The company’s early traction suggests strong potential to capture audiences increasingly drawn to on-demand, mobile-first experiences.
Early Success Across Europe
Currently deployed in test mode across France, the United Kingdom, Belgium, and Switzerland, Hoora has reported exceptional performance metrics. The startup has achieved user acquisition costs well below industry averages, confirming both its strong value proposition and the appeal of its product among younger demographics. These early results provide a solid foundation for the company’s next phase of growth.
Leadership Vision and Technology
Co-founder and CTO Flavien Marianacci highlighted the platform’s technical innovation as a key differentiator in the mobile entertainment space. According to Marianacci, Hoora’s proprietary technology enables instant game launches, creating a smooth and uninterrupted user experience that fits perfectly with mobile consumption patterns. This approach positions Hoora as a pioneer in the evolution of mobile gaming infrastructure.
Strategic Funding to Accelerate Growth
The $1.3 million funding round brought together a mix of venture funds, experienced entrepreneurs, and notable figures from the influencer ecosystem. These investors recognize Hoora’s potential to transform mobile entertainment by merging gaming, social interaction, and community-driven engagement. The company plans to use the funds to enhance its product features, expand its presence across Europe, and prepare for its entry into the U.S. market.
Building a Sustainable Creator Ecosystem
Beyond its current offering, Hoora aims to establish a long-term, sustainable business model inspired by platforms like Spotify. The startup envisions an open ecosystem where developers can publish their games and generate recurring revenue. This model seeks to balance value creation between creators and players, redefining how mobile games are distributed and monetized.
Looking Ahead
Founder and CEO Romain Mussault described Hoora as more than a gaming app, calling it “a new entertainment format for a generation that scrolls more than it downloads.” The company’s next steps will focus on scaling its community features and deepening engagement across key European markets. With early signs of success and growing investor confidence, Hoora appears well-positioned to lead the next wave of instant mobile entertainment.
Hoora’s $1.3 million raise underscores the growing appetite for innovation in mobile gaming, as users demand faster, simpler, and more engaging experiences. By bridging the gap between content discovery and gameplay, the French startup is carving a new path in digital entertainment. As it accelerates its European rollout and eyes expansion into the U.S., Hoora is poised to redefine how the world plays on mobile.