Fintech company Fluz has announced its strategic expansion into the embedded finance sector with the launch of Fluz Platform. This new offering aims to provide software companies with a seamless, in-product payment infrastructure, addressing common back-office complexities. Building on its experience processing over $5 billion in payments, Fluz is now making its robust system available to a wider business audience.
Addressing a Core Challenge in Software Development
Software companies have long struggled with integrating user-friendly payment systems without navigating complex regulations and infrastructure. According to CEO Maurice Harary, businesses often compromise user experience by redirecting customers or spend months integrating multiple vendors. This new platform is designed to eliminate that difficult choice, allowing companies to focus on their core product offerings.
Fluz Platform delivers a comprehensive solution through a single, configurable system that manages compliance, reconciliation, and payment network connectivity. It supports a range of functions including embedded pay-ins, digital wallets, controlled spending, rewards, and disbursements. This allows companies to offer branded payment experiences without the significant investment of building the technology from the ground up.
From Transaction to Experience
The platform's philosophy extends beyond simple money movement, focusing instead on elevating the user experience. Vince Chiofolo, who leads business development, noted that users now compare every payment interaction to the best applications they use daily. Anything less than a seamless experience risks killing engagement and undermining the product's value proposition.
To meet these high expectations, Fluz Platform is engineered to transform payments from mere transactions into positive brand interactions. It emphasizes instant delivery, complete recipient flexibility, and a zero-friction process for both the company and the end-user. This is all delivered without requiring clients to manage the underlying financial infrastructure or become a bank themselves.
Proven Infrastructure and Versatile Applications
The new platform is built upon the same proven infrastructure that has powered Fluz since its inception in 2018. The company has successfully processed more than $5 billion in consumer and business payments across various use cases. This extensive history provides a foundation of reliability and scale for businesses now adopting the embedded solution.
With a low-to-no-code architecture, the platform is already gaining traction across diverse industries for its versatility. Early adopters are using it for employee rewards, creator and influencer payouts, customer rebates, and various incentive programs. This demonstrates its ability to support a wide array of business needs on a single, unified infrastructure.
Security and compliance are central to the platform's design, ensuring a trusted environment for all transactions. Fluz Platform is SOC 2 Type II certified and maintains strict PCI DSS compliance, adhering to bank-level security standards. This commitment provides partners with the assurance needed to embed financial services directly into their products confidently.
The launch of Fluz Platform marks a significant milestone for the company, positioning it as a key player in the rapidly growing embedded finance market. By abstracting away the complexities of payments, Fluz empowers software companies to enhance their products and improve user engagement. This strategic move is poised to reshape how businesses integrate financial experiences, offering a powerful tool for innovation.