Egyptian software-as-a-service (SaaS) startup FitXpert has raised a seven-figure investment from Foras Investment under the 0107 Invest initiative. The capital marks a strategic milestone as the company aims to scale its platform and extend its reach across regional markets. The move highlights growing investor interest in vertical SaaS solutions within the wellness and lifestyle sectors.
A Unified Platform for Fitness and Nutrition Professionals
Founded in 2023 by Salah Selim and Mostafa Mahmoud, FitXpert delivers an end-to-end software platform designed for fitness trainers, nutrition centres, and clinics. Its system replaces fragmented manual processes with a single interface for client management, program design, progress tracking, and follow-ups. By positioning itself as an infrastructure platform rather than a point solution, the company seeks to professionalise operations in a traditionally informal industry.
Strategic Investment to Drive Growth
The seven-figure backing from Foras Investment is intended to strengthen FitXpert’s technology stack, enhance operational capabilities, and accelerate expansion across the Arab world. The deal, conducted under the 0107 Invest initiative, reflects an increasing appetite among investors for SaaS businesses with proven scalability and operational traction. FitXpert aims to leverage the funding to become a foundational platform for fitness and nutrition businesses throughout the region.
Founders Emphasize Strategic Value
Salah Selim, co-founder of FitXpert, described the investment as more than just financial support, framing it as a strategic endorsement of the company’s long-term vision. Mostafa Mahmoud added that the partnership brings valuable expertise, networks, and faster decision-making to the business. The founders said the company will prioritise product development, institutional partnerships, and regional market growth in the months ahead.
Investor Perspective and Market Potential
Mohamed Abouelnaga Negaty, owner of Foras Investment, noted that FitXpert stood out due to its performance, strong team, and scalability potential. He highlighted his interest in sports and technology-driven businesses as a key driver for the investment. Negaty expects the partnership to accelerate FitXpert’s expansion into Gulf markets and support its strategic growth plans.
Positioning for Regional Expansion
FitXpert has demonstrated consistent growth since its inception, driven by a product built to address real operational needs. The platform is designed to streamline workflows and enhance service delivery for fitness and nutrition providers. With the new investment, the company is preparing for a broader phase of development, aiming to become a central operational tool for businesses across the Arab world.
The strategic investment in FitXpert underscores the rising interest in technology-enabled wellness solutions and vertical SaaS models. By combining a robust platform with regional expansion plans, the company is well-positioned to professionalise fitness and nutrition operations across multiple markets. As FitXpert scales, it is set to redefine operational standards in the sector while offering a unified, digital approach for service providers.