FeedMe, a Malaysia-based restaurant software company, has raised $5 million in a new funding round to accelerate its regional ambitions. The investment underscores growing demand in Southeast Asia for integrated technology platforms that can streamline operations for food and beverage operators. With this latest backing, FeedMe is positioning itself as a key contender in the race to modernize the region’s fragmented restaurant technology landscape.
Market Context
Restaurants across Southeast Asia continue to wrestle with legacy systems, manual workflows, and disjointed point solutions that slow decision-making and erode margins. Rising labor costs and high failure rates in the F&B sector have sharpened the need for automation, tighter inventory control, and real-time visibility across outlets. Against this backdrop, platforms that unify operations under a single stack are increasingly seen as critical infrastructure rather than optional add-ons.
Company Overview
Founded in 2019 and headquartered in Johor, Malaysia, FeedMe has built an all-in-one operating system tailored specifically for restaurants. The platform brings both front-of-house and back-of-house workflows onto a single software layer, aiming to reduce complexity for operators of all sizes. FeedMe has already signed up more than 11,000 merchants across Southeast Asia, signaling strong regional traction for its specialized approach.
Funding Details
The $5 million round was led by early-stage investor Integra Partners, with participation from returning investor Cento Ventures. This fresh capital comes on the back of rapid growth, with FeedMe reporting that its revenues have expanded more than tenfold since 2021. The company plans to deploy the funds to enter Thailand, expand its engineering team, and roll out financial services that improve merchants’ access to payments and lending.
Product and Technology
FeedMe’s platform consolidates a broad suite of tools, including point-of-sale, delivery integrations, e-invoicing, QR ordering, queue management, payments, accounting, kitchen display systems, HR management, inventory, and CRM. It also offers AI-driven capabilities that help operators forecast demand, optimize inventory, and run more efficiently across every outlet and channel. The company’s vision is to remove the need for restaurants to piece together multiple software solutions and instead rely on a single, restaurant-focused operating system.
AI Recognition and Differentiation
The company’s focus on artificial intelligence has already drawn external recognition from major ecosystem players. FeedMe is the first Malaysian startup selected for Google’s inaugural AI Academy in Asia Pacific, a nod to the sophistication and potential of its AI stack. This validation reinforces its strategy of embedding AI across its platform to drive smarter decisions and more resilient operations for customers.
Growth and Expansion Plans
With a solid base in Malaysia and a growing footprint across Southeast Asia, FeedMe is now preparing to deepen its regional reach. The company’s immediate focus includes expanding into Thailand, which represents a significant and competitive F&B market. Alongside geographic expansion, FeedMe plans to introduce embedded financial services that can enhance cash flow, streamline payments, and unlock lending options for its merchant base.
Customers and Ecosystem Position
FeedMe’s customer portfolio includes well-known regional brands such as ZUS Coffee, Din Tai Fung, Salad Atelier, Christine’s Bakery, and Hock Kee Kopitiam. These chains rely on the platform to manage complex, multi-outlet operations that span both physical and digital channels. By serving a mix of fast-growing chains and established names, FeedMe is cementing its position as a core technology partner within Southeast Asia’s restaurant ecosystem.
Investor Perspectives
Integra Partners partner Jennifer Ho described FeedMe’s unified platform, rapid product development, and traction with regional chains as markers of a next-generation leader in restaurant digitalization. Cento Ventures partner Boon Ping Chua highlighted the company’s specialist focus on restaurants and integrated payments as key enablers for becoming the category-defining operating system in the region. Both investors see significant upside in a model that couples vertical specialization with data-driven and AI-enhanced product innovation.
For FeedMe, the new funding represents both a validation of its progress to date and a springboard for its next phase of expansion. By combining an end-to-end software stack, embedded AI capabilities, and upcoming financial services, the company is aiming to become the restaurant operating system of choice across Asia Pacific. As F&B operators look to reduce costs, improve resilience, and respond faster to shifting demand, FeedMe’s integrated platform is poised to play a growing role in reshaping how restaurants in the region run their businesses.