ElGameya, a Cairo-based fintech startup modernizing traditional savings practices, has secured a fresh 7-figure USD investment in a newly closed funding round. The round was led by AYADY for Investment and Development and drew participation from several notable investors, including Jedar Capital, Cubit Ventures, Venture Notes, P-Maestro, and a network of both local and international angel investors. This new injection of capital marks a significant milestone in ElGameya’s journey to reshape financial access across Egypt and beyond.
Digitizing a Time-Honored Tradition
Founded in 2020 by Ahmed Abdeen, ElGameya has built a digital platform around the culturally rooted ROSCA (Rotating Savings and Credit Association) model. Through its mobile application, users can participate in customizable savings circles, selecting their contribution amount, duration, and preferred payout turn, with built-in transparency and security features. The platform is designed to serve a wide range of financial needs, from short-term goals like tuition fees to long-term plans such as weddings or small business launches.
Growth Momentum and Market Validation
According to Abdeen, the company has achieved consistent 50% month-over-month growth and now serves approximately one million registered users. This rapid expansion is supported by partnerships with more than 150 companies and educational institutions, which leverage ElGameya’s platform to offer savings tools to their communities. These figures reflect strong market validation and growing demand for inclusive, tech-enabled financial services in Egypt.
Empowering Financial Inclusion Through Innovation
ElGameya’s mission is to offer accessible and flexible financing options to underserved populations, particularly those excluded from the traditional banking system. By digitizing savings circles, the company not only enhances convenience and security but also promotes financial literacy and self-sufficiency. Its model offers a compelling alternative to conventional lending and saving instruments, especially for users seeking community-based, trust-driven solutions.
Investor Confidence in Impact and Vision
The investment round attracted significant interest from both local and international investors committed to social impact. Osama Saleh, Chairman of AYADY for Investment and Development, emphasized that the deal aligns with their vision of supporting tech-enabled solutions that address pressing societal needs. He noted ElGameya’s potential to empower a broad segment of the population with reliable and adaptable financial tools, furthering AYADY’s mission of fostering financial inclusion and sustainable economic development.
Strategic Backing from Established Institutions
Hazem Kamel, Managing Director of Private Equity at NI Capital—the investment manager of AYADY—highlighted ElGameya’s strategic execution and deep understanding of the Egyptian market. He underlined their commitment to backing startups with scalable models and real economic impact, positioning ElGameya as a strong contender in the fintech space. This strategic backing not only enhances ElGameya’s credibility but also supports its long-term goal of becoming a regional leader in digital savings solutions.
Looking Ahead: Scaling Reach and Product Innovation
With this new funding, ElGameya aims to expand its footprint across Egypt and explore opportunities in other markets where the ROSCA model is culturally embedded. The capital will be directed toward advancing its technology platform, enhancing user experience, and developing new financial products tailored to diverse customer segments. As it continues to grow, ElGameya plans to deepen its role in driving fintech adoption among populations traditionally overlooked by financial institutions.
ElGameya’s latest funding round underscores the growing investor appetite for fintech innovations that combine cultural familiarity with digital convenience. As the MENA region experiences a fintech boom, the company’s unique approach positions it as a pioneer in inclusive financial services. With strong investor backing and a clear social mission, ElGameya is well-placed to scale its impact and redefine how Egyptians save, borrow, and build their financial futures.