Emirates Driving, a prominent Abu Dhabi-based entity listed on the Securities Exchange under the symbol DRIVE, has officially announced its intention to acquire a 51 percent majority stake in Performise Labs. This strategic move, executed through its subsidiary PointZero2, marks a significant milestone for the group as it seeks to integrate advanced artificial intelligence into its core operations. The completion of this acquisition is currently pending final regulatory approvals and the fulfillment of standard closing conditions as required by United Arab Emirates law.
Revolutionizing Driver Education Through AI
Performise Labs has quickly established itself as a pioneer in the UAE's technology sector since its inception in 2024. The company is widely recognized for developing the Intelligent Virtual Examiner system, which utilizes biometric monitoring and real-time data to automate driver testing with unprecedented precision. By implementing this specialized technology, the testing process achieves an accuracy level of two centimeters while significantly reducing the need for manual oversight and human intervention.
Expanding Technological Horizons
This partnership allows Emirates Driving to expand its technological capabilities beyond traditional training into complex areas like vehicle inspection and autonomous infrastructure. Performise Labs designs custom hardware and software solutions that are capable of being scaled for use in industrial zones, maritime ports, and smart city environments. The integration of these innovations is expected to streamline the entire trainee experience from initial education to final licensing through high-tech digital pathways.
The Strategic Transition to Emirates Mobility
The acquisition coincides with a broader corporate evolution as the organization transitions into an integrated mobility platform known as Emirates Mobility. This new strategic direction aims to consolidate various high-value assets, including ChargePoint and Mwasalat Holding, under a single cohesive brand. Such a transformation reflects the company's long-term ambition to remain at the absolute forefront of the rapidly changing global transportation and logistics landscape.
Leadership Insights on the Partnership
Khaled Al Shemeili, the Chief Executive Officer of Emirates Driving, described the deal as a pivotal step toward creating a safer and smarter future for driver education. He emphasized that partnering with an AI specialist allows the firm to apply cutting-edge research to real-world mobility challenges faced by the local community. Similarly, Performise Labs CEO Enes Reda expressed great enthusiasm for the collaboration, noting that it perfectly aligns with their vision for the next generation of smart mobility.
Regional Growth and Future Objectives
Beyond its current operations in the United Arab Emirates, Performise Labs is already actively pursuing expansion opportunities in Saudi Arabia, Qatar, and Jordan. This regional growth strategy will be significantly bolstered by the financial strength and operational support provided by its new majority shareholder. The combined expertise of both entities will likely accelerate the deployment of AI-based applications across the Middle East’s rapidly growing transport and infrastructure sectors.
By finalizing this acquisition, Emirates Driving reinforces its ongoing commitment to the UAE’s sustainable mobility objectives and modern urban development goals. The merger of traditional driver training expertise with sophisticated artificial intelligence sets a brand-new benchmark for safety and operational efficiency in the region. Ultimately, this strategic collaboration promises to deliver high-quality testing experiences that meet the evolving aspirations of modern drivers and government transport authorities.