UAE-based restaurant management platform Eat App has successfully secured $10 million in a Series B extension round to accelerate its strategic expansion into India. The funding, led by PSG Equity through its portfolio company Zenchef, will support the company's recent acquisition of ReserveGo and a key partnership with Swiggy. These moves are designed to solidify Eat App's position within India's rapidly growing food service industry.
A Strategic Capital Injection for Growth
This latest capital infusion brings Eat App's total funding to over $23 million, a testament to sustained investor confidence in its growth trajectory. Notably, the $10 million extension is larger than the company's original $6 million Series B round raised in 2022. The investment underscores the significant market opportunity that both Eat App and its backers see in digitizing restaurant operations globally.
Founded in 2015 by Nezar Kadhem and David Feuillard, Eat App provides a comprehensive cloud-based platform that integrates reservations, table management, and guest CRM. The system aims to eliminate outdated pen-and-paper methods and unify disconnected guest data for restaurants. With a presence in over 92 countries, the platform currently serves a global network of more than 5,000 dining establishments.
Targeting India's Booming Restaurant Sector
India has become the central focus for Eat App's future growth, driven by a food service industry projected to exceed $85 billion by 2028. The company aims to solve a critical pain point for local restaurants, which struggle to aggregate bookings from multiple sources like Swiggy, Zomato, and walk-ins. This strategic pivot has already seen the platform onboard over 2,000 restaurants across the country.
To fast-track its market penetration, Eat App acquired Indian rival ReserveGo in mid-2025, instantly adding over 1,000 restaurants to its portfolio. ReserveGo, founded by industry veteran Vijayan Parthasarathy, had established a robust platform capable of handling five million reservations per month. This acquisition provides Eat App with crucial local infrastructure and expertise to scale its operations effectively.
The Swiggy Alliance and GroMax Solution
A pivotal element of Eat App's strategy is its partnership with Indian food delivery giant Swiggy. This collaboration allows Eat App to market its advanced solutions to Swiggy's extensive network of restaurant partners. The alliance has been instrumental in doubling Eat App's presence in India, helping it serve over eight million covers by the end of the year.
Together, the two companies are marketing a solution called 'GroMax,' tailored specifically for the Indian market. This product suite combines Eat App's core reservation management technology with powerful add-ons, including tools for promoting restaurants on Meta and Swiggy. While Swiggy does not participate in product development, its sales team provides valuable market feedback for future enhancements.
Navigating a Competitive Landscape
Despite its strong momentum, Eat App faces a competitive landscape with established international players like SevenRooms and local technology providers such as Petpooja. A significant challenge lies in converting restaurants that still rely heavily on walk-ins or have not yet adopted integrated management software. The company must prove its growth suite offers compelling value beyond simple reservation aggregation to succeed.
Eat App's CEO, Nezar Kadhem, expressed strong optimism, drawing parallels between the current Indian market and the Gulf region's digital transformation years ago. He believes his company can replicate its success in building the foundational tech infrastructure that empowers restaurants to thrive. This vision underscores a long-term commitment to helping spearhead technological change alongside local partners in India.
With its fresh $10 million in funding, a strategic acquisition, and a powerful alliance with Swiggy, Eat App is strongly positioned to capture a significant share of the Indian market. The company's success will ultimately hinge on its ability to navigate a competitive environment and demonstrate clear, tangible value to restaurant owners. This focused expansion marks a critical new chapter in Eat App's mission to modernize the global dining industry.