Moroccan startup DONE has announced the successful close of a $2.1 million Seed round, fully backed by local investors and business angels. The milestone represents one of the largest early-stage investments led exclusively by Moroccan capital, signaling growing confidence in the country’s tech ecosystem. The company aims to leverage the funding to accelerate its vision of becoming Morocco’s first super app.
A Milestone for Moroccan Innovation
The achievement is not just financial but symbolic, as it demonstrates Morocco’s ability to produce globally competitive digital platforms. With 100 percent of the funding sourced locally, the round highlights the increasing willingness of Moroccan investors to back homegrown technology. DONE positions this success as proof that Morocco can export technology and create substantial added value across Africa.
From Delivery App to Super App Vision
Founded in 2024, DONE initially entered the market as a delivery application but quickly expanded its ambitions. The startup has always envisioned becoming a super app, offering a wide range of services designed to simplify everyday life for Moroccans. Its mission includes not only convenience but also the creation of meaningful job opportunities for young people in the country.
Growth and Market Presence
DONE currently operates across eight regions in Morocco, working with over 1,000 restaurants and retail partners. Its logistics are powered by a growing network of more than 500 delivery ambassadors, supported by a team of 90 employees. This strong operational base gives the company a solid foundation for its planned expansion to more than 10 major cities.
Strategic Use of Funding
The $2.1 million round extends DONE’s runway by 18 to 24 months, ensuring the company can scale without immediate financial pressures. The startup plans to enhance its unit economics by balancing customer acquisition costs with long-term customer value. At the same time, it will invest in logistics, infrastructure, and technology to ensure scalability.
Product Roadmap and New Services
DONE’s next phase includes broadening its product offering beyond delivery to include a marketplace, quick commerce, and financial services. Features such as digital wallets, Buy Now Pay Later (BNPL), and DONE-branded stores are in the pipeline. These services aim to strengthen customer loyalty while promoting digital inclusion and financial accessibility.
The Bigger Picture for Morocco’s Tech Ecosystem
The investment is widely seen as a turning point for Morocco’s startup ecosystem, which has often struggled with limited access to early-stage capital. By securing 100 percent Moroccan funding, DONE sets an example that local entrepreneurs can be supported domestically without relying solely on foreign investors. The deal underscores the importance of local confidence in driving technology-driven economic growth.
Roadmap to 2030
Looking ahead, DONE’s founders envision building not only Morocco’s first super app but also one of Africa’s leading digital platforms. The company plans to expand regionally into North and West Africa, supported by strategic partnerships with banks, telecom operators, and large distributors. By 2030, DONE aims to demonstrate Morocco’s capability to export competitive technology solutions across the continent.
DONE’s $2.1 million Seed round represents more than just an investment; it is a signal of Morocco’s readiness to compete in the global digital economy. By combining ambitious product expansion, strong local investor backing, and a vision rooted in national pride, DONE is paving the way for the rise of a Moroccan unicorn. As the company continues its journey, it not only promises to reshape daily life in Morocco but also to put the country firmly on Africa’s technology map.