Global financial infrastructure platform Yuno has announced a strategic partnership with Tap Payments, a leading payment technology provider in the Middle East and North Africa (MENA). The collaboration, unveiled at Web Summit Qatar, simplifies market entry for global enterprises looking to expand into the rapidly growing GCC region. This move enhances Yuno's operational presence, providing its merchants with a streamlined path to payment acceptance and regional growth.
Streamlining Market Entry into the MENA Region
The partnership directly addresses cross-border commerce complexities by giving Yuno’s merchants access to Tap Payments' extensive infrastructure. This integration provides a turnkey solution that abstracts challenges associated with country-specific licenses and diverse regulatory bodies. Consequently, businesses can reduce the time, risk, and operational effort typically required when entering new markets across the Gulf Cooperation Council.
Through this alliance, enterprises can leverage over 20 local and global payment methods compliant with regulations in Saudi Arabia, the UAE, and other GCC nations. This removes significant barriers, enabling faster go-to-market timelines and reducing operational friction for companies. The collaboration is poised to accelerate growth for international firms aiming to scale their presence within the MENA digital economy.
A Strategic Alliance for Global Expansion
Leaders from both companies emphasized the strategic alignment of their missions. Juan Pablo Ortega, CEO of Yuno, highlighted that the partnership supports the goal of simplifying global payments for enterprise merchants. Ali Abulhasan, CEO of Tap Payments, noted that the collaboration exemplifies how global businesses can properly enter the MENA market with regional expertise.
The synergy between the two firms creates a powerful value proposition for international businesses. Yuno contributes its advanced payment orchestration layer and vast client network, while Tap Payments provides its deep regional infrastructure and regulatory understanding. Together, they offer a solution that allows enterprises to scale across the region with enhanced clarity, control, and confidence.
Navigating a Complex Regulatory Landscape
A key advantage is Tap Payments' full licensing across the GCC, which grants direct access to essential local payment schemes. This includes prominent methods such as mada in Saudi Arabia, KNET in Kuwait, and NAPS in Qatar. By leveraging these established networks, Yuno’s global merchants can effectively overcome intricate regional payment landscapes and regulatory hurdles.
This integration is also set to significantly enhance the consumer payment experience for customers throughout the region. By offering familiar and trusted local payment options, merchants can improve transaction success rates and build stronger customer loyalty. This localized approach is critical for achieving sustainable growth and competing effectively within the diverse markets of the Middle East.
The Broader Impact on Digital Commerce
This announcement reinforces Yuno’s commitment to the Middle East, building upon its expansion revealed at last year's Web Summit Qatar. The partnership signals a deeper investment in one of the world’s most dynamic and fastest-growing digital economies. It positions both companies as key enablers of digital commerce and enterprise growth throughout the MENA region.
Both companies bring a proven track record of success and innovation to the collaboration. Yuno’s unified API is trusted by leading global brands like Uber and McDonald's, while Tap Payments supports over 120,000 businesses, including TikTok. This combined expertise provides a solid foundation for driving significant growth for enterprises seeking to capitalize on regional opportunities.
Ultimately, the strategic partnership between Yuno and Tap Payments marks a significant milestone for global e-commerce in the Middle East. By combining a global payment orchestration platform with deep regional expertise, the collaboration provides a clear pathway for enterprises to expand. This alliance is set to unlock new growth opportunities and foster a more accessible digital economy across the GCC.