Italy-based CommerceClarity has closed an oversubscribed €2.7 million ($3.1 million) pre-seed round to accelerate its AI-native operating system for e-commerce. The round is led by IFF (Italian Founders Fund, backed by Koinos Capital) and Entourage, with participation from Redstone, Euregio+ (Alpine VC), Vento (Exor), Ithaca Investment, and Vesper Holding. The capital will fund product development and international expansion as the startup positions itself as core infrastructure for the coming agentic era of digital commerce.
The rising complexity of online retail
E-commerce operators now manage thousands of SKUs across multiple markets, channels, and formats, a level of complexity that has outgrown manual workflows. Every item must be described, categorized, localized, and adapted to marketplace rules while being optimized for search engines and recommendation systems. Many teams still rely on spreadsheets, copy-paste processes, and legacy IT, which leads to missing or inconsistent data, delays in listings going live, and ultimately lost sales.
From human-driven to agentic commerce
Industry forecasts suggest that by 2030 AI agents could mediate up to $5 trillion in global retail sales, fundamentally reshaping how products are discovered and purchased. These systems, however, depend on clean, structured product information, and most catalogs today are incomplete, fragmented, or unstructured. In such an environment, products without machine-readable data risk becoming invisible to both recommendation engines and future AI shopping agents.
An AI operating system for structured commerce
CommerceClarity describes its platform as a composable AI operating system built to automate catalog data ingestion, enrichment, and validation. The technology transforms raw or unstructured sources into structured, performance-optimized content tailored to each market and channel, allowing algorithms and AI agents to interpret product data accurately. What previously took weeks of manual work can be reduced to hours or minutes, cutting operational costs by up to 90 percent and lifting traffic and sales by as much as 30 percent, according to the company.
Founders with deep e-commerce experience
The company was founded in 2024 by co-CEOs Federico Sargenti and Daniele Vella alongside co-founders Michele Sampieri and Alessandro Angelini. The leadership team draws on experience at Amazon, Everli, and Bain & Company, where they encountered first-hand the bottlenecks of running large-scale e-commerce operations. Their conclusion was that catalog operations remain one of retail’s slowest and least automated processes, even as the rest of the value chain has modernized.
Early traction with leading brands
CommerceClarity’s first focus has been on the product catalog, which it addresses through its flagship Catalog Agent. The solution is now used by more than 40 retailers and brands, including Nestlé Purina, Arcaplanet, Cisalfa, 1000Farmacie, and Caddy’s, spanning sectors such as pet care, sporting goods, pharma, and home and personal care. Each new deployment feeds shared intelligence back into the platform, creating a network effect that strengthens the performance of subsequent agents.
Building the intelligent layer for e-commerce
Rather than replacing existing PIM systems, feed managers, or SEO tools, CommerceClarity aims to connect these layers into a single intelligent system. Its network of always-on AI agents is designed to augment in-house teams, improving consistency, scalability, and resilience while integrating with customers’ existing stacks. The company sees its opportunity in a fragmented but fast-growing e-commerce automation market that could exceed $100 billion as retailers seek to keep pace with data complexity.
With fresh capital and offices now in Milan, Rome, and London, CommerceClarity plans to deepen its investment in AI, data, and product engineering. As AI agents increasingly influence what consumers see and buy, the company is positioning its infrastructure as critical to maintaining product visibility and competitiveness online. The founders argue that in the agentic era of commerce, the retailers that win will be those able to operate at scale with structured, consistent data, and they are betting their platform will be the backbone that makes that possible.