Amenitiz has raised a $45 million Series B to accelerate its mission of arming independent hoteliers with modern, easy to use software. The Barcelona based company says its platform now supports more than 15,000 properties across Europe, up from 4,000 at the time of its €25 million Series A in 2022. The round will fund product development, market expansion, and a roadmap centered on automation and artificial intelligence for small and midsize operators.
Funding Round Overview
Management positions this financing as a step toward deepening Amenitiz’s all in one operating system for independent hotels. The company intends to channel capital into distribution, pricing, procurement, and marketing tools that reduce manual work and drive more direct revenue. Executives say the goal is to help hoteliers save time, increase earnings, and focus on guest experience rather than administrative tasks.
Product Expansion and Adoption
Over the past three years, Amenitiz has built features it describes as direct revenue drivers for smaller properties. PriceAdvisor, a revenue management system designed for independents where RMS adoption remains relatively low, is reported to lift revenue by an average of 20 percent, with some properties seeing up to 40 percent. Amenitiz adds that more than half of its customers have adopted PriceAdvisor, citing strong uptake when sophisticated software is simplified and made accessible.
Direct Booking Growth Tools
The company has also introduced Amenitiz Boost to help hotels use Google Hotel Ads and metasearch to capture direct demand. The product aims to launch campaigns in a single click and applies a pay per reservation model rather than paying for traffic. According to Amenitiz, some clients have more than doubled direct reservations within weeks of activation, reinforcing a strategy that targets dependency on online travel agencies.
Strategy and Market Context
Amenitiz frames the market as dominated historically by tools built for chains, leaving independents with fragmented, offline, or outdated systems. The firm argues that accessible, cloud based technology can rebalance the playing field by giving small properties comparable capabilities without enterprise complexity. With hundreds of thousands of European hoteliers still running legacy workflows, management views its 15,000 property footprint as early in a large transformation.
AI Led Roadmap
Leadership says the next major shift in hospitality will be driven by AI, from planning and booking to on property operations and marketing. Amenitiz envisions agents that can identify high value guest segments, translate websites, and launch targeted campaigns within a few clicks, all tied into its core stack. The company also points to research indicating that AI assisted trip planning could steer a higher share of bookings directly to operators, which would benefit independents prepared to transact on their own channels.
European Expansion Plans
The new funding will support expansion across Europe while advancing platform capabilities that automate routine hotel tasks. Amenitiz plans to double down on products that demonstrably grow revenue and simplify daily workflows, with an emphasis on usability for lean teams. The company positions itself as a growth partner for independents that want chain grade technology without the overhead.
Founding Thesis and Customer Focus
Amenitiz was founded after its team encountered the complexity and cost of digitizing a small family hotel that relied on paper based processes. That experience shaped a product philosophy focused on quick setup, integrated modules, and outcomes that matter to owners. The firm contends that when technology is both powerful and simple, adoption follows, and independents gain the leverage to compete more effectively with larger brands.
Competitive Landscape and Differentiation
While legacy providers and chain oriented systems remain entrenched, Amenitiz is betting on vertical integration and accessible automation to stand out. By combining a property management layer with revenue management, marketing tools, and distribution support, it aims to reduce the need for multiple vendors. The company believes this simplicity will convert operators still juggling spreadsheets, stand alone systems, and manual reconciliations.
With a $45 million Series B, Amenitiz is sharpening its focus on software that grows direct revenue and reduces operational friction for independent hotels. Management is preparing customers for an AI centric era by building infrastructure that turns insights into actions with minimal effort. If the company executes on its plan, a larger share of Europe’s small and midsize hoteliers could replace outdated workflows with a unified platform designed for their needs.