Stockholm-based startup Newly has officially launched its innovative platform designed to simplify native mobile application development through artificial intelligence. The company also announced it has secured $2 million in funding to fuel its mission of making app creation more accessible. Newly aims to bridge the gap between complex mobile development and the simplified tools available for web creation.
Addressing a Gap in Development
While advancements in AI have streamlined web development, creating native mobile applications has remained a complex and resource-intensive endeavor. The technical challenges of building for both iOS and Android, coupled with strict app store compliance, have traditionally limited this field to specialized teams. This high barrier to entry has stifled innovation for many aspiring creators and businesses.
An AI-Powered No-Code Solution
Newly's platform directly confronts these challenges by offering a no-code solution powered by agentic AI systems. It enables users to transform an idea into a fully functional mobile application without writing a single line of code. This approach significantly accelerates the development timeline and reduces the associated costs compared to traditional methods.
A Compliance-First Approach
A key differentiator for Newly is its end-to-end, compliance-aware process that integrates app store rules from the very beginning. The platform automates the creation of backends, frontends, in-app subscriptions, and all necessary submission metadata like privacy policies. By proactively addressing compliance, Newly helps developers avoid common rejections and ensures a smoother path to market.
Securing Strategic Investment
The company's vision is supported by a recent $2 million funding round led by prominent investor PSV Tech. Other participating firms include Karaoke Club, Wave Ventures, Inception Fund, Foundry ventures, and Tiny Supercomputer Investment Company. This capital injection demonstrates strong market confidence in Newly's technology and its potential to disrupt the app development industry.
Further bolstering its position, Newly has attracted a distinguished group of angel investors from across the technology sector. The list includes notable figures such as Sebastian Knutsson of King, Peter Carlsson from Northvolt, and Fredrik Björk of Grafbase. Their collective expertise and support provide invaluable strategic guidance as the company scales its operations.
Future Expansion and Growth
Looking ahead, Newly plans to allocate the new funds toward enhancing its core platform and expanding its technological reach. The company's roadmap includes moving beyond mobile applications to support other native formats. This strategic expansion aims to encompass desktop software, augmented reality experiences, and applications for wearable devices.
With its innovative AI-driven platform and substantial financial backing, Newly is poised to democratize native software development. By removing the traditional barriers of coding complexity and regulatory hurdles, the company empowers a new generation of creators. This launch marks a significant step toward a future where building sophisticated applications is accessible to everyone.