Uncover promoted Jeff Rodrigo da Silva to Head of International Operations. The Brazilian startup specializes in Marketing Mix Modeling. The move follows a US$16 million Series A round.
Enterprise services record
Jeff previously led the Enterprise Services team at Uncover. It included about 30 people across account management and insights analytics. In 2025 that team delivered more than R$330 million in incremental client revenue.
Company growth
In 2025 Uncover grew four times. It now processes more than 100 marketing mix models regularly. The company serves over 70 brands in Brazil, Mexico, Argentina, the United States, Canada, the United Kingdom, and Germany.
Applying MMM
Marketing mix modeling gives advertisers a science-based way to plan media spending. Jeff will take that approach to enterprise clients outside Brazil. He will also support the commercial team in those markets.
The company plans to use the new funding to accelerate expansion into new markets. Jeff brings more than 20 years of consulting, research, and market intelligence experience. He previously worked over a decade at Nielsen.