Casablanca-based proptech company Agenz has entered into a strategic partnership with Compagnie Générale Immobilière (CGI), one of Morocco’s most established real estate developers and a subsidiary of Groupe CDG. The agreement brings together Agenz’s innovative digital solutions and CGI’s decades-long expertise in large-scale development. Both companies see this as an opportunity to modernize the sector while expanding the reach and accessibility of property services.
Agenz’s Digital Vision
Since its founding in 2020, Agenz has become a rising name in Morocco’s real estate market by combining an online platform with expert consultancy services. Its portal, Agenz.ma, allows users to buy, sell, rent, and value properties, supported by digital tools such as Zaina, an AI assistant available on WhatsApp. The company, led by co-founders Malik and Badr, leverages data-driven strategies to deliver faster and more transparent transactions for customers.
CGI’s Established Role
Compagnie Générale Immobilière has been a cornerstone of Morocco’s real estate development since 1960, acting as the property arm of Groupe CDG. The company has delivered landmark housing projects, commercial complexes, tourist infrastructure, and public-sector facilities including universities and hospitals. Known for projects such as Casablanca Marina and the Mohammed VI Football Academy, CGI has built its reputation on quality, innovation, and sustainable development.
Why the Partnership Matters
The collaboration between Agenz and CGI creates a strong alignment of digital-first solutions with traditional large-scale development expertise. Agenz gains access to CGI’s vast portfolio and credibility, while CGI benefits from Agenz’s AI tools, online visibility, and data-driven insights to engage customers more effectively. Together, they aim to introduce new levels of transparency, accessibility, and efficiency in Morocco’s property market.
A Broader Industry Trend
This alliance also reflects a wider shift in Morocco, where established real estate players are increasingly turning to proptech startups to remain competitive. With property seekers demanding faster access to information and more personalized services, partnerships of this kind are becoming essential. By blending legacy scale with digital agility, companies like CGI and Agenz are setting the tone for the sector’s future evolution.
The Agenz-CGI partnership illustrates how innovation and tradition can converge to deliver real impact in Morocco’s real estate industry. Agenz brings the flexibility and efficiency of a modern proptech, while CGI contributes the experience and resources of a veteran developer. Together, they represent a model for how collaboration can drive digital transformation across a vital sector of the Moroccan economy.