Zid, the Saudi-born commerce enablement platform, has entered Egypt through a strategic partnership that includes the acquisition of Zammit. The move formalizes Zid’s presence in North Africa and anchors its next phase of regional expansion. The partnership is positioned to blend Zid’s regional technology stack with Zammit’s local market depth to accelerate modern retail.
Strategic Rationale
By aligning with Zammit, Zid is opting for local execution led by an established Egyptian operator rather than a remote rollout. The strategy aims to reduce time to market, improve merchant onboarding quality, and tailor products to Egypt’s regulatory and commercial realities. It also positions Egypt as a springboard for African market entries that require proximity and on-the-ground relationships.
Operational Structure
Under the agreement, Zammit will take full operational control of Zid Egypt, spanning domestic sales, merchant acquisition, technical support, and market expansion. The Zammit leadership team, Nader Moris and Abdelkader Ahmed, will steer integration and localization of Zid’s product portfolio. Both companies will maintain a shared identity while aligning operating playbooks for consistency and scale.
Technology and Product Adoption
Zid’s infrastructure and products will be transferred for formal adoption in Egypt across Zammit’s client base. This includes the core suite for online selling, payments, logistics, and growth tools that underpin end-to-end e-commerce operations. The plan is to migrate workflows without disruption, enabling merchants to retain continuity while gaining access to expanded capabilities.
Leadership Commentary
Mazen AlDarrab, chief executive of Zid, framed the deal as a bet on local teams to lead local markets. He characterized the partnership as a vote of confidence in Egypt’s entrepreneurial ecosystem and a commitment to building from within. The message aligns with Zid’s expansion thesis that durable market share is earned through native operating leadership.
Market Context and Outlook
Egypt’s e-commerce sector has matured quickly, creating demand for SaaS platforms that combine storefront tools with payments and fulfillment rails. Zammit, founded in 2020, grew by helping businesses launch stores, manage operations, and amplify digital presence through a software subscription model. Zid’s regional capabilities, paired with Zammit’s merchant network and trusted relationships, are intended to compress adoption cycles and lift unit economics.
Implementation Timeline
The partnership takes effect on November 6, 2025, setting the milestone for operational handover and product enablement. Early priorities include merchant migration, support continuity, and targeted go-to-market initiatives in priority verticals. Subsequent phases will focus on exporting the combined model from Egypt to select African markets as product-market fit is validated.
Zid’s entry into Egypt via Zammit balances scale ambitions with local command, aiming to accelerate modern retail without sacrificing proximity to merchants. The structure gives Zammit full carriage of operations while channeling Zid’s technology and regional experience into a single operating spine. If execution matches intent, Egypt could become an engine for wider African expansion under a unified commerce infrastructure.