TULU has expanded its Series A round to $37 million, strengthening its position as a leading product access and usage platform. The company continues to grow its global footprint and enhance its AI-driven infrastructure, positioning itself for accelerated expansion. With strong investor backing and a rapidly scaling user base, TULU aims to reshape how residents access products inside buildings.
Expanding a Global Access Network
Founded in 2020 by Yishai Lehavi and Yael Shemer, TULU provides residents with on-demand access to appliances, essentials, and lifestyle products directly within their buildings. Its plug-and-play IoT-powered units turn unused walls into smart retail touchpoints, allowing users to rent or buy items through the TULU app. The company now operates across 60 cities and has served more than 500,000 residents.
Strengthening the AI Driven TULU Brain
At the core of TULU’s growth strategy is TULU Brain, a proprietary intelligence engine that analyzes real-time usage data to personalize resident experiences. The system uses AI to recommend products, improve engagement, and help users form long term usage habits. This data also provides valuable insights for property owners and brand partners looking to understand real world consumer behavior.
Backing from Strategic Investors
The latest $17 million extension was co-led by GreenSoil PropTech Ventures, Bosch Ventures, and New Era Capital Partners. Additional participation came from existing investors, including Regeneration.VC, Good Company, Aviv Growth Ventures, AGP Ventures, and i3 Equity Partners. With this round, TULU has raised a total of $42 million across its Seed and Series A financings.
Partnerships Across Real Estate and Consumer Brands
TULU’s platform is now integrated into buildings owned by major operators such as Greystar, BGO, Brookfield, RPM, Blackstone, Bozzuto, American Campus, RXR, Willow Bridge, and Related. These partners use TULU to enhance resident experience, support leasing performance, and drive renewals. Consumer brands like Bosch, Kärcher, Philips, and Anker rely on TULU to reach younger demographics and collect usage-based product insights.
Advancing Sustainable Consumption
TULU’s model encourages access over ownership, aiming to reduce the financial burden on residents while cutting waste associated with underused products. By creating shared access points inside buildings, the company supports circularity goals for both brands and property owners. This approach aligns with shifting consumer preferences toward more efficient, environmentally responsible consumption.
With its Series A now totaling $37 million, TULU is positioned for its next phase of global expansion. The company plans to strengthen its AI capabilities, scale its network of in-building units, and broaden its partnerships across real estate and consumer goods. As adoption grows, TULU expects access-based consumption to become a core part of modern urban living.