Spiro Kenya has named award-winning rapper, entrepreneur, and cultural figure Khaligraph Jones as its brand ambassador, marking a new push to increase awareness of electric mobility across the country. The partnership brings together one of Kenya’s most recognizable public personalities and one of Africa’s leading electric mobility companies. Through the collaboration, Spiro aims to strengthen its engagement with riders, young consumers, and communities while promoting cleaner and more affordable transport solutions.
Strategic Partnership
The appointment is designed to support Spiro’s broader mission of accelerating the adoption of electric motorcycles and battery-swapping technology in Kenya. Khaligraph Jones will help promote the company’s electric mobility initiatives, engage rider communities, and raise public understanding of the environmental and economic benefits of switching from fuel-powered motorcycles. The collaboration also gives Spiro a stronger cultural platform as it seeks to make electric mobility more visible and accessible to everyday users.
Leadership Comments
Raymond Robert Kitunga, Deputy Country Head of Spiro Kenya, described the announcement as an important milestone for the company’s local operations. He said the partnership would help Spiro connect with a wider audience while encouraging more Kenyans to consider cleaner, smarter, and more sustainable transport options. His comments reflect the company’s strategy of combining technology, affordability, and public engagement to support the transition toward electric mobility.
Khaligraph Jones’ Role
Khaligraph Jones said he was proud to join Spiro’s efforts to shape the future of transportation in Africa. As brand ambassador, he is expected to use his public profile to help drive awareness among riders and younger audiences who are central to Kenya’s transport ecosystem. His involvement is intended to make the shift to electric mobility feel more relatable, practical, and connected to the daily needs of communities.
Kenya’s Electric Mobility Market
The announcement comes as Kenya continues to show growing interest in clean energy, electric transport, and innovation-led mobility systems. Spiro says its electric motorcycles and battery-swapping network are designed to reduce reliance on imported fossil fuels while lowering operating costs for riders. The company also positions its model as a way to create economic opportunities, especially for motorcycle riders who depend on affordable and reliable transport for their livelihoods.
Company Growth
Spiro describes itself as Africa’s largest electric mobility company, with operations across seven countries and a rapidly expanding battery-swapping network for electric two-wheelers. The company says it has deployed more than 100,000 electric motorcycles, built over 2,500 battery-swapping stations, completed more than 30 million battery swaps, and enabled more than one billion kilometers of low-carbon travel. Its regional production and assembly footprint includes facilities in Uganda, Kenya, Nigeria, and Rwanda, supporting its ambition to build electric vehicles in Africa for African markets and beyond.
The partnership with Khaligraph Jones gives Spiro Kenya a high-profile voice as it works to expand public awareness of electric mobility and battery-swapping technology. By linking its clean transport platform with a widely followed cultural figure, the company is seeking to make electric motorcycles more visible and attractive to riders across Kenya. The move reinforces Spiro’s broader goal of making sustainable mobility more affordable, accessible, and commercially viable across Africa.