Spedy, a prominent platform specializing in fiscal automation for digital businesses, has officially announced the appointment of Caique Barbosa as its new Head of Marketing. Bringing eight years of dedicated experience from the fiscal technology sector, Barbosa is tasked with leading the company's ambitious expansion strategy. This strategic hire underscores Spedy's commitment to leveraging its recent success to capture a larger market share.
A Strategic Addition to the Leadership Team
Caique Barbosa's role extends beyond marketing leadership, as he will also take a seat on Spedy's Board of Directors. He joins a distinguished panel including CEO Danilo Singh, COO Vagner Jesus, and angel investor Anderson Diehl. This dual responsibility highlights the strategic importance of marketing in the company's high-level decision-making and long-term vision.
Driving Growth in Key Digital Markets
Barbosa's primary mandate is to structure and accelerate Spedy's growth within the rapidly expanding e-commerce, SaaS, and digital business sectors. His deep expertise in B2B marketing for electronic fiscal documents will be instrumental in strengthening the company's brand presence across digital channels. The objective is to translate Spedy's technical capabilities into compelling value propositions for these core audiences.
Building on Strong Financial Foundations
This leadership change comes as Spedy enjoys significant financial momentum, having closed 2025 with a remarkable 143% increase in monthly recurring revenue (MRR). The company also reported a strong EBITDA of 42%, demonstrating both rapid growth and operational efficiency. With these solid foundations, Spedy is projecting to reach the milestone of USD$200,000 in MRR by the end of 2026.
Innovating Ahead of Regulatory Changes
Spedy is proactively preparing for the upcoming 2026 tax reform in Brazil, which is anticipated to significantly increase the demand for automated fiscal solutions. Barbosa noted that digitally native companies are particularly seeking such tools to navigate the new complexities. This market shift presents a prime opportunity for Spedy to position its consolidated product and engaged client base for further growth.
Expanding Product Offerings and API Capabilities
Looking ahead, the company plans to introduce new products designed to meet the evolving needs of its clients. A key initiative is the launch of an integrated solution combining fiscal automation with logistics, specifically tailored for the e-commerce sector. Additionally, Spedy will focus on expanding its powerful API engine to better support software companies and developers integrating its services.
A Vision for Market Consolidation
CEO Danilo Singh emphasized that Barbosa's experience brings the necessary maturity for Spedy's next cycle, highlighting his ability to communicate technical value effectively. Since its founding in 2021, the company has already processed over USD$1 billion in transactions for more than 7,000 businesses. This new appointment is a clear signal of the startup's intent to consolidate its position as a market leader.
The strategic appointment of Caique Barbosa marks a pivotal moment for Spedy, aligning experienced leadership with a clear strategy for market expansion and product innovation. By building on its strong financial performance and preparing for future market demands, the company is well-positioned for sustained growth. This move reinforces Spedy's commitment to empowering digital businesses in an increasingly complex fiscal landscape.