Solomon, a Brazilian data intelligence startup focused on e-commerce, has raised an $1.5 million seed round led by Citrino Ventures, the corporate venture capital manager for Totvs. The funding marks a pivotal step as the company scales its platform and prepares to compete for larger retail and consumer brands. With new capital in hand, Solomon aims to accelerate product development, expand its team, and strengthen its position in the growing retail data landscape.
Seed Round and Strategic Backing
The investment comes from Citrino Ventures’ $57.2 million CVC fund, which is fully backed by Totvs and targets high-potential B2B software companies. With this funding, Solomon plans to build a more structured sales operation, hire engineers, and launch new functionalities on its platform. Citrino Ventures sees Solomon as a strong fit within Totvs’ ecosystem, positioning the startup as a future strategic asset in the e-commerce technology space.
Platform Capabilities and Market Value
Solomon’s platform helps e-commerce brands map the customer journey by tracking where traffic originates, whether from paid campaigns, influencers, organic media, email, or WhatsApp. It integrates data from major APIs such as Google, Meta, and TikTok, consolidating insights into a single dashboard for marketing and CRM teams. By enabling brands to identify high-performing channels and reduce inefficient spending, the startup positions itself as a tool that increases return on investment and drives operational efficiency.
Founding Team and Technical Background
The company was founded in 2024 by CEO Gabriel Marques and fellow ITA alumni Daniel Soares and Rômulo Borio, who share a strong technical background from the Instituto Tecnológico de Aeronáutica. After gaining experience across different startups, the trio identified a significant gap in how e-commerce companies use data to scale their operations. Today, Solomon employs eight people, most of them on the technology team, with plans to grow to 12 by the end of the year as product development accelerates.
Traction and Customer Expansion
Solomon has already reached 320 clients across Brazilian retail, serving brands like Hurley, Zissou, Morana, Jorge Bischoff, and Max Titanium. Its ambition is to double the customer base by 2026 while shifting revenue focus toward mid-market and enterprise clients, which currently represent only 30 percent of the portfolio. The company aims for larger clients to make up roughly 80 percent of its future revenue due to their higher spending capacity and broader data needs.
Financial Growth and Outlook
The startup reports monthly revenue growth of around 40 percent and has reached profitability much earlier than the founders expected. Since August, the company has accelerated sales after participating in major corporate events that brought stronger leads and higher-value accounts. With rising demand for more precise attribution and analytics tools, Solomon expects its momentum to continue as it expands deeper into Brazil’s enterprise e-commerce sector.
Solomon’s $1.5 million seed round strengthens its position as a rising force in Brazil’s retail data and e-commerce intelligence ecosystem. Support from Citrino Ventures and alignment with Totvs’ strategic vision give the company both credibility and growth leverage as it targets larger brands. With a strong technical foundation, early profitability, and expanding market traction, Solomon is preparing to play a central role in shaping the future of data-driven retail in Brazil.
Source: Pipeline