Thailand-based digital insurer Roojai has secured $60 million in Series C funding co-led by Apis Partners and Asia Partners, underscoring growing investor confidence in Southeast Asia’s insurtech sector. The latest round also drew participation from existing shareholders HDI International, Primary Group, and the International Finance Corporation. The capital injection marks a key inflection point for Roojai as it scales its regional footprint and deepens its product offering.
Investment Overview
The Series C investment was spearheaded by Apis Global Growth Fund III and Apis Growth Markets Fund III, with Apis acting as portfolio manager, alongside growth equity firm Asia Partners. The round continues the support of Roojai’s longstanding backers, who fully re-upped their commitments, signaling sustained belief in the company’s strategy and execution. Avendus Capital served as exclusive financial advisor to Roojai for the transaction, reflecting the deal’s significance in regional fintech and insurance markets.
Roojai’s Growth Strategy
Founded in 2015 by CEO Nicolas Faquet, Roojai has grown into Thailand’s leading direct-to-consumer digital motor insurer before broadening into health, personal accident, and travel insurance. With the new funding, the company plans to strengthen its position in Thailand while accelerating growth in Indonesia, a market it entered in 2022. The fresh capital will also support targeted M&A opportunities, enabling Roojai to consolidate capabilities and expand its full-stack digital insurance platform.
Disrupting Traditional Insurance Distribution
Roojai has built its model on bypassing traditional intermediaries, selling directly to consumers and underwriting the person rather than the vehicle. This approach allows for faster service, clearer communication of policy terms, and a more tailored customer experience, which has driven strong satisfaction and brand recognition. The company’s risk-based segmentation and flexible payment options, including installment premiums, aim to provide fairer pricing and greater financial accessibility for policyholders.
Impact and ESG Alignment
Both Apis and Asia Partners emphasize investments that combine financial performance with measurable societal benefits, and Roojai fits squarely within that thesis. By rewarding safe driving with premium discounts and deepening insurance penetration, Roojai supports road safety and enhances financial resilience for underinsured populations. Its dedicated electric vehicle policies further encourage sustainable mobility and support the transition to cleaner transport across Southeast Asia.
Investor Perspectives
Apis Co-Founder and Managing Partner Matteo Stefanel highlighted Roojai as an example of how technology-driven models can democratize access to essential financial services such as insurance. Fellow Apis Co-Founder and Managing Partner Udayan Goyal noted that Thailand’s roughly $5 billion insurance market, the largest in Southeast Asia, provides a strong backdrop for Roojai’s expansion and leadership aspirations. Asia Partners Co-Founder and Managing Director Vorapol Supanusonti praised Roojai’s data-driven underwriting and technology-enabled operations, framing the company as a key player in building a more inclusive and responsible insurance ecosystem across the region.
Company and Platform Background
Roojai has positioned itself as a digital-first insurer where customers can obtain personalized quotes, customize coverage, manage payments, and file claims entirely online from a single platform. Over time, it has expanded beyond Thailand, acquiring Indonesian insurance comparison platform Lifepal and transforming FWD General Insurance Thailand, acquired from Boltech, into Roojai Insurance in 2024 as a full-stack digital general insurer. The broader Roojai group now includes Roojai Insurance in Thailand, Roojai Indonesia as an MGA, MrKumka as a Thai online car insurance comparison broker, and Lifepal as an Indonesian general insurance comparison broker.
The Series C round led by Apis Partners and Asia Partners positions Roojai to consolidate its lead in Thailand while stepping up its regional ambitions in Indonesia and beyond. With a direct-to-consumer model, person-centric underwriting, and technology backbone, the company is actively reshaping how insurance is distributed and experienced in Southeast Asia. Backed by growth-focused, impact-oriented investors and a proven leadership team, Roojai is now better capitalized to pursue disciplined expansion, continued product innovation, and its mission to deliver straightforward, fair insurance to millions of customers.