iFood, Brazil’s leading online food delivery platform, has announced the appointment of Renata Lamarco as its new Marketing Director. She will join the team led by Ana Gabriela Oliveira Lopes, the company’s Chief Marketing Officer (CMO). The move underscores iFood’s strategy to strengthen its leadership team with experienced professionals capable of advancing the brand’s growth and innovation initiatives.
Extensive Marketing and Leadership Background
Renata Lamarco brings over two decades of marketing experience across the consumer goods and hospitality sectors. Before joining iFood, she served as Director of Marketing, Growth, and Digital Channels at Dengo Chocolates, and as Senior Director of Marketing and Sales at Outback Steakhouse Brasil, where she spent more than ten years shaping the brand’s national strategy. Her earlier career includes work in major advertising agencies managing high-profile accounts such as Visa, Unibanco, and McDonald’s, where she honed her expertise in brand positioning and customer engagement.
Academic Background and Career Milestones
Lamarco holds a degree in Advertising and Publicity from Fundação Armando Alvares Penteado (FAAP) and a postgraduate degree from the University of Chicago. Her blend of academic and professional experience has equipped her with a strong foundation in both traditional and digital marketing, positioning her as a key player in Brazil’s competitive food delivery landscape. Throughout her career, she has earned recognition for combining creativity with data-driven insights to drive customer loyalty and business growth.
A Journey Aligned with iFood’s Vision
The appointment follows Lamarco’s participation as a speaker at iFood Move 2025, a corporate event that she described as a defining moment in her career. Reflecting on the experience, she said the company’s culture struck her as “inspiring, vibrant, and collaborative,” adding that she felt “happy and open-hearted” to begin this new chapter. Her enthusiasm mirrors iFood’s culture of innovation and its ongoing efforts to empower diverse voices in leadership roles.
iFood’s Continued Expansion and Innovation
iFood dominates over 80% of Brazil’s food delivery market and has expanded operations into Mexico, serving millions of customers monthly. Owned by Dutch-based Prosus, part of the Naspers group, alongside its Brazilian investment firm Movile, iFood has evolved beyond restaurant deliveries to include groceries, beverages, pharmaceuticals, and pet products. The company continues to invest heavily in artificial intelligence and cloud technologies, particularly through collaborations with Amazon Web Services, to enhance customer experience and operational efficiency.
Renata Lamarco’s arrival marks a new phase in iFood’s marketing leadership as the company continues to reinforce its market dominance and brand presence in Latin America. Her experience across leading consumer brands and her strategic understanding of digital transformation are expected to further strengthen iFood’s engagement with customers and partners. As iFood continues to innovate within the delivery ecosystem, Lamarco’s leadership will play a central role in shaping the brand’s next chapter of growth and influence.