QuestionPro, a provider of survey, research, and experience management software, acquired Contlo, an AI-native marketing platform for e-commerce brands. Contlo has sent more than 5.8 billion messages and manages over 190 million customer profiles. The acquisition supports QuestionPro's expansion into agentic commerce.
Leadership and AI plans
Contlo co-founders Ishaan Bhola and Mukunda NS will serve as AI advisors. QuestionPro will also apply SuperAGI's agentic AI platform across its product suite. The goal is to link customer feedback with brand actions.
What Contlo brings
The Contlo platform unifies customer data, segmentation, and marketing automation across email, SMS, WhatsApp, and web push. It integrates with more than 200 platforms and has generated 3.9 million orders. Its tools support hundreds of paying brands.
How merchants will use it
E-commerce merchants, especially those on Shopify, can build AI agents and workflows that automate listening and activation. These agents can decide the next best action for each shopper and refine it based on results. The system is designed to improve with every campaign.
QuestionPro said the acquisition is the first in a series of activation systems. The company will integrate Contlo into its products and services. More activation tools are planned.