Protein Pantry, a Delhi-based clean-label frozen food brand, has raised ₹9 crore in a seed funding round led by Sharrp Ventures. The round also saw participation from Peercheque, Consumer Collective by Atrium, and Indian Silicon Valley Capital, along with angel investors including Varun Alagh and Rishubh Satiya. The company plans to use the capital to scale manufacturing, strengthen research and development, and expand its supply chain.
Funding Details and Investor Participation
Sharrp Ventures, the Harsh Mariwala Investment Office, led the seed round with a clear focus on early-stage consumer brands. Other participants included Peercheque, Consumer Collective by Atrium, and Indian Silicon Valley Capital, while angel investors such as Avnish Anand, Arush Chopra, Saurabh Munjal, and Signal Ventures joined the round. This mix of institutional and angel backing reflects growing investor interest in India's protein-focused food segment.
Brand Positioning and Product Portfolio
Founded in November last year by Disha Bhattacharya and Prashanth Bhushan, Protein Pantry offers ready-to-cook frozen products made from kitchen-shelf ingredients. Its range includes soya chaap, kebabs, cutlets, and falafels that are baked rather than fried and contain no refined flour, preservatives, or palm oil. The company formulates products to a 1:10 protein-to-calorie ratio and manufactures them entirely in-house.
Direct-to-Consumer and Quick Commerce Expansion
Protein Pantry has already gone live direct-to-consumer across Delhi, Mumbai, Bengaluru, and Jaipur. Its products are also available on quick-commerce platforms such as Blinkit, FirstClub, and Flipkart Minutes across Delhi, Mumbai, Bengaluru, and Hyderabad. The brand has served more than 30,000 households so far and plans to enter Pune, Kolkata, Lucknow, Chandigarh, Ludhiana, and Chennai through quick commerce by the end of the year.
Manufacturing and Supply Chain Focus
A significant portion of the seed funding will be directed toward setting up and scaling the company's manufacturing unit. Protein Pantry produces its own marinades, sauces, and chaap base at its own facility, giving it greater control over quality and consistency. The company will also continue investing in research and development and supply chain capabilities as it enters new cities and formats.
Market Context and Future Plans
Protein Pantry is targeting a gap in India's protein market, which has largely been built around supplements and snacks. The brand aims to make high-protein food part of everyday meals through convenient frozen formats, and it plans to expand its protein range across new categories over the next 12 to 24 months. Recent funding activity in the segment includes Athena Protein's pre-seed round from Campus Fund and The Whole Truth's Series D raise of about $51 million.
Investor Perspective
Consumer Collective by Atrium said Protein Pantry's in-house manufacturing stood out because it allows the team to control ingredients, maintain consistency, and iterate quickly on new products. The investor noted that high-protein food in India needs everyday formats rather than supplements or snacks alone. Such operational control is seen as an advantage in a category where taste and repeat consumption determine long-term success.
With ₹9 crore in fresh capital, Protein Pantry is moving from early product rollout toward broader manufacturing and distribution across major Indian cities. The company's immediate priorities include scaling its manufacturing unit, strengthening supply chain operations, and introducing new protein-focused formats. Its ability to maintain product quality and repeat demand will be central to the next stage of growth.