Pune-based fintech and brokerage startup Definedge has raised Rs 22 crore in a pre-Series A funding round, bringing its total funding to Rs 30 crore. The latest investment saw continued participation from existing backers Nitin Agarwal and D. Prasad, alongside new investors Anant Jain and Sachin Kasera. The company plans to use the capital to strengthen its trading infrastructure and expand several of its retail-focused wealth technology platforms.
Funding Details and Investor Backing
Before this round, Definedge had closed its first institutional and angel investment in November last year, led by Hemant Luthra, Ajay Srivastava, D. Prasad, Nitin Agarwal and Madhusudan N. Sarda. The latest pre-Series A financing includes continuing support from Nitin Agarwal and D. Prasad, as well as new commitments from Anant Jain and Sachin Kasera. This combination of repeat and new investors brings the company’s total funding to Rs 30 crore.
Capital Deployment Priorities
The startup will direct the fresh funds toward infrastructure upgrades and low-latency execution capabilities that are critical for active retail traders. It also plans to scale Zone and Opstra, its flagship trading products, and develop Algostra into a no-code retail algorithmic trading platform in India. Additionally, Definedge intends to advance Momentify from a systematic investing tool into a broader wealth creation platform.
Wealth Platform Targets
Definedge is targeting Rs 5,000 crore in assets under management through Momentify over the next 24 months. The platform has already crossed Rs 1,000 crore in AUM, reflecting early traction among retail investors. The company also plans to scale Gurukul, its learning ecosystem, to support a larger base of retail participants.
User Growth and AI Adoption
Definedge reported that its user base has grown 125 percent over the last 14 months and increased tenfold over the last 36 months. The startup is focusing on artificial intelligence-powered platforms such as Momentify and Algostra to help users adopt a more systematic approach to trading and investing. It will also expand its technology, service and operational infrastructure to accommodate a larger customer base.
Broader Fintech Context
The funding arrives at a time when Indian fintech startups raised about USD 2 billion across 106 funding rounds in the first half of 2026, a 42 percent year-on-year increase. In the brokerage and wealth-tech segment, established players such as Groww, Zerodha, Angel One, Upstox and Dhan operate alongside newer platforms aimed at younger and first-time investors. This competitive landscape underscores the growing demand for digital trading and wealth management tools.
Sector Momentum and Expansion
Recent activity in the segment includes Sahi raising USD 33 million and Centricity securing USD 27 million, while Navi raised USD 100 million from Prosus in its first institutional round. Platforms such as Trackk and Zomint have also been reported in funding discussions. Meanwhile, Groww, Zerodha, Angel One and Upstox have received IFSCA approvals to facilitate international equity investing through GIFT City.
With Rs 22 crore in fresh pre-Series A funding, Definedge is positioned to strengthen its trading infrastructure and broaden its wealth-tech offerings for retail participants. The company’s focus on AI-powered platforms, algorithmic trading and investor education reflects a wider shift toward technology-led financial services in India. As competition intensifies, its ability to scale products like Zone, Opstra, Algostra, Momentify and Gurukul will be closely watched.