PayTabs Egypt has signed a strategic partnership with Edita Trade, a subsidiary of Edita Food, to streamline payments and cash collection across Edita’s nationwide distribution operations. The deal integrates PayTabs Egypt’s cash collection solution into Edita’s workflows, aiming to make it easier for Edita’s representatives to collect distributor payments and to reduce the operational friction tied to cash-heavy processes. Both companies framed the partnership as a step toward more efficient, transparent collections in a market where fast-moving consumer goods companies still manage large, complex field-based payment flows.
Integrating cash collection into Edita’s distributor network
Under the agreement, Edita will use PayTabs Egypt’s unified platform to manage collections between its representatives and end-point distributors. The companies said the setup will allow Edita to route collections through a single interface rather than coordinating separately with multiple cash aggregators. In practical terms, Edita is expected to consolidate payment acceptance and reporting while maintaining broad coverage across its distribution footprint.
A central feature of the partnership is access to a wide acceptance network that PayTabs Egypt said spans more than 550,000 POS machines across Egypt. The network is supported by more than four cash aggregators, according to the announcement. PayTabs Egypt said this structure enables Edita to collect distributor payments nationwide through one dashboard while reducing the administrative complexity that comes with managing multiple aggregator relationships.
Operational focus on visibility, reporting, and cost control
The partnership is positioned around improving the mechanics of cash collection, including speed, visibility, and control. PayTabs Egypt said Edita will be able to optimize collection workflows, gain real-time transaction visibility, and strengthen reporting and reconciliation through the platform. The companies also highlighted potential cost reductions versus traditional cash collection methods, with the broader goal of improving cash flow management and lowering the risk and overhead associated with manual processes.
For a large packaged snack food producer operating at scale, collections performance can materially affect working capital. By moving toward a more unified acceptance and monitoring layer, Edita is seeking tighter operational discipline across its distributor payments cycle. The companies did not disclose commercial terms of the agreement or a timeline for full deployment.
Executive comments point to a broader digital payments push
Haytham Morsy, Vice President of Commercial and Business Development at PayTabs Egypt, said the partnership reflects PayTabs Egypt’s focus on delivering solutions that help businesses operate in a growing digital economy. He added that the collaboration aligns with both companies’ vision of supporting innovation across Egypt’s digital payment ecosystem. The statement emphasized PayTabs Egypt’s intent to expand practical payment infrastructure for large enterprises with field operations.
From Edita’s side, Diana Wadid, Group Treasury Senior Director, said the company will be the first in the Egyptian market to access such a wide POS network through a single integrated solution. She said the partnership is expected to improve efficiency and transparency while enhancing the experience for Edita’s distributors. Wadid also pointed to the role of PayTabs Egypt’s network and technology in helping Edita streamline operations and build competitive advantage.
Part of a broader partnership track record
PayTabs Egypt described the Edita agreement as the latest in a series of collaborations with local and regional brands. The company cited prior partnerships with Global Corp, Ship Blu, Azimut, Souhoola, and Banque Misr, positioning the Edita deal within an ongoing push to scale adoption of its payments and cash collection capabilities across sectors. PayTabs Egypt said these partnerships support a smoother payment journey for merchants and customers across multiple platforms and channels.
PayTabs Egypt operates as part of the broader PayTabs Group, a payments infrastructure company founded in 2014 by Saudi entrepreneur Abdulaziz Al Jouf. The group provides B2B payment solutions, including digital invoicing, QR code payments, social media payments, POS and switching platforms, and payment orchestration capabilities across markets. PayTabs has offices in Saudi Arabia and the UAE and a presence including Jordan and Egypt, according to the company.
The PayTabs Egypt and Edita partnership reflects a practical, operations-led approach to digitizing cash collection in Egypt’s large distribution networks. By consolidating acceptance through a single platform and broad POS access, the collaboration aims to reduce collection complexity, strengthen transparency, and improve cash flow control for a major FMCG player. For PayTabs Egypt, the deal adds another high-profile enterprise integration as it expands partnerships across the country’s evolving digital payments landscape