In a move poised to reshape the digital commerce landscape in the Middle East and North Africa (MENA), Egyptian tech firm Bit68 has entered into a strategic partnership with regional payment leader Paymob. This collaboration is designed to merge Bit68’s AI-powered e-commerce solutions with Paymob’s robust payment gateway infrastructure. The result is an integrated ecosystem that enables businesses to streamline operations, scale seamlessly, and transact securely across borders.
Bridging Online Retail and Fintech Capabilities
At the heart of this partnership is the goal to simplify and enhance digital transactions for merchants operating in diverse markets. Businesses using Paymob’s services will gain access to Bit68’s smart commerce technologies, which include built-in optimization tools to launch, manage, and grow online storefronts. Conversely, merchants already on Bit68’s platform will benefit from the flexibility and reach of Paymob’s payment solutions, which span local and international transactions in Egypt, Saudi Arabia, the UAE, and Pakistan.
Empowering Businesses for Regional Growth
By integrating their platforms, Paymob and Bit68 are equipping merchants with tools that can adapt to the fast-changing demands of the digital economy. The combination of advanced e-commerce capabilities and reliable payment processing is intended to remove barriers to growth and facilitate cross-border scalability. This joint offering will particularly support SMEs looking to digitize their operations and reach customers across multiple MENA markets.
Leadership Endorsement Highlights Shared Vision
Bit68 CEO Ibrahim El Gharbawi emphasized the transformational nature of the alliance, describing it as more than a conventional partnership. He noted that by merging customer networks and technologies, the two companies are accelerating growth opportunities for businesses throughout the region. Similarly, Mostafa Menessy, Co-founder and CTO of Paymob, underscored the importance of building a connected, borderless commercial ecosystem driven by digital innovation.
Expansion Plans Aligned with Strategic Integration
The announcement aligns with ongoing regional expansion plans from both companies. Bit68 has recently inaugurated a new office in Dubai, marking a strategic step in extending its presence in the Gulf region. Paymob, meanwhile, is actively growing its footprint across MENA and South Asia, strengthening its role as a key enabler of financial technology infrastructure.
Initial Rollout and Future Growth Trajectory
The initial focus of the integration will be on Egypt, Saudi Arabia, and the UAE—three of the region’s most dynamic digital economies. These markets offer strong demand for scalable, secure e-commerce and payment solutions, providing an ideal testing ground for the newly combined offering. Over time, the two companies plan to expand their collaboration to additional markets, supporting broader digital transformation efforts across the region.
This partnership between Paymob and Bit68 marks a significant step in fostering a more unified and efficient digital commerce environment in the MENA region. By leveraging each other’s strengths, the companies aim to simplify market entry and growth for merchants while delivering superior customer experiences. As both firms continue to scale, their integrated approach is set to play a key role in driving the next wave of e-commerce and fintech innovation across the region.